In this episode of NLP Talks with Laura Evans, Laura helps you get visible — in a way that feels aligned, ethical and achievable.

If you’ve ever thought, “There are already too many coaches… how will people find me?” this episode is for you.

You’ll learn:

The difference between marketing (awareness + trust) and advertising (a clear offer + a clear ask)
Why most coaches stay stuck in “content mode” and never actually advertise an offer
How to think about supply and demand — and why niching makes you a bigger fish in a smaller pond
A practical USP exercise to answer the question clients are really asking: “Why should I buy from you?
Personal brand vs business brand — and why podcasting is one of the most intimate forms of marketing
Authentic marketing (without hype) — including a cautionary story about “scarcity” launches that damage trust
The marketing funnel: how to guide people from awareness → interest → consideration → decision
The ‘bridge’ between free value and paid offers — and how marketing creates opportunities for conversations

Explore the Confident Coach Business Academy™ training hub: https://thelauraevans.co.uk/coach-business-academy/

To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE (scroll down to find this episode)

If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.

To find out email: info@thelauraevans.co.uk

Stop Spraying and Start Targeting: Marketing & Advertising for Coaches