In this episode of The Confident Coach Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales.

If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your coaching or therapy business back.

You’ll learn:

Why brilliant coaches avoid sales conversation
The difference between marketing and selling
Features vs benefits (and why it matters more than you think)
Why discounting can damage your positioning
The importance of follow-up (and why most sales don’t happen on the first call)
How NLP skills can dramatically improve your sales confidence
Why setting intentions and targets changes everything

If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening.

LINKS MENTIONED:

Confident Coach Business Academy™ (OnDemand training hub)
Inside Track: Starting and scaling your Coaching Business

Find out more about the podcast and the downloads to all our episodes at: www.nlptalks.com

If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk

Why You Avoid Sales (And How It’s Costing You)