Most sales objections aren’t the real objection. When a client says, “Your price is too high,” or “I’m not sure I trust this,” what they’re expressing is often a surface-level distortion—not their true concern. In this episode, Dan Rochon goes deep into the Meta-Model framework to show you how to uncover hidden objections, challenge distorted thinking patterns, and guide prospects toward empowered decisions. You’ll learn how to identify cause-and-effect distortions, complex equivalents, mind reading, and lost performatives—so you can respond with curiosity instead of defensiveness. If you want to stop reacting to objections and start confidently leading sales conversations, this episode is your blueprint.