Getting hired doesn’t start when you pitch—it starts when you prepare your clients for what’s ahead. In this episode, Dan Rochon breaks down how to set expectations that earn trust, manage emotions, and eliminate surprises. Learn how to anticipate client fears, use Teach to Sell to guide them through the journey, and turn predictable challenges into powerful opportunities. Whether you’re new to sales or scaling your business, this episode will help you create smoother conversations and stronger client relationships that lead to consistent success.