Most salespeople want the “magic bullet” for leads, but the truth is: it doesn’t exist. In this episode, Dan Rochon reveals how to master lead generation by committing to one strategy long enough to see results. You’ll discover why consistency beats quick fixes, how to balance time vs. money in prospecting, and the right way to diversify your lead sources as your business grows. If you’re ready to finally get off the income rollercoaster, this episode is your roadmap.