Podcast
No Guts, No Gain!
Hosted by David Mattson · EN
Break free from the ordinary career and learn how to use franchising to launch your entrepreneurial success story. No Guts, No Gain! is hosted by Dave Mattson, the Executive Chairman and President of Franchising at Sandler, who brings you firsthand accounts from Sandler franchisees who have successfully navigated the path to business ownership. We'll uncover their diverse backgrounds, from military service to corporate roles, and gain invaluable insights into what it takes to become your own boss.
Dave will ask about their experiences with the franchising process, highlighting the hurdles they overcame and the victories they celebrated. Discover the types of businesses they've built, whether it's a solo venture or a larger enterprise with multiple salespeople and support staff. Plus, learn from their hindsight as they share what they would do differently if they could start over. If you're contemplating a leap into entrepreneurship, No Guts, No Gain! offers a treasure trove of actionable advice and real-world wisdom. Don't miss out—subscribe now on your favorite platform to stay updated on all our future episodes!
15episodes
Episodes
Newest firstAll episodes
Transforming Careers and Building Community: Embracing Sandler's Supportive Sales Culture
Mar 17, 202500:32:02Tap to summarizeDiscover how a chance encounter at a networking event led to an unexpected career transformation for Cal Thomas, our featured guest. Join us as we explore Cal's journey from a career in purchasing and materials management—where he wasn't particularly fond of salespeople—to becoming a Sandler Trainer. His story underscores the often-overlooked power of culture in career decisions, particularly when considering entrepreneurship. Cal's candid insights reveal the profound impact of finding a supportive and collaborative environment that aligns with one’s values and fosters fulfillment.Immerse yourself in the vibrant culture within the Sandler franchise network. From the initial feelings of intimidation to the heartwarming experiences at regional conferences, we share how seasoned franchisees' willingness to mentor newcomers creates a culture of collaboration not typically found in traditional corporate settings. This environment, rich with diverse training styles and accountability groups, accelerates personal growth and business success. The core value of "paying it forward" stands out, ensuring new franchisees benefit from shared wisdom and mutual support.Our conversation with Cal also highlights the invaluable support system provided by Sandler corporate, which seamlessly extends to client relationships. With access to comprehensive resources like assessments and curriculum, franchisees are well-equipped to thrive. We delve into the evolution of Sandler’s home office, where transparent communication has enhanced business integration, and examine the unique advantage of having a sales culture within franchise systems. For those seeking a rewarding career in sales, this episode showcases how Sandler's framework offers the balance of independence, proven processes, and a supportive culture crucial for success.(00:05) Navigating Sandler Franchise Culture(07:24) Building a Supportive Franchise Culture(17:29) The Value of Sandler Franchise Culture(25:55) Sandler Sales Techniques and Imposter Syndrome(30:46) Sandler's Sales Culture AdvantageSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Journey of a Sales Transformational Leader: Gerry Weinberg's Impact and Legacy in the Sandler Franchise
Mar 10, 202500:24:41Tap to summarizeDiscover the secrets of adapting to market shifts with insights from Gerry Weinberg, a seasoned expert with over 32 years at Sandler. Gerry takes us on his transformative journey from VP of Sales and Marketing at Sealy Mattress Company to a thriving Sandler franchise owner. Unearth the timeless sales techniques and principles that have guided him through decades of market evolution, and learn the importance of fostering introductions and referrals for business growth. Gerry’s enduring commitment to mental toughness and asking the right questions proves essential in staying relevant in a rapidly changing world.As we celebrate the expansive global reach of the Sandler franchise, now spanning 30 countries, this episode highlights the unique and supportive culture among franchisees. Hear about the diverse industries served and the delightful stories of friendships formed within the Sandler community, which have profoundly impacted both personal and professional lives. We take a moment to appreciate Gerry's unwavering dedication as a long-term ambassador and the collaborative efforts that have defined the Sandler legacy. Join us for an inspiring conversation filled with heartfelt gratitude, personal anecdotes, and the joy of positively impacting others through the Sandler network.(00:00) Adapting to Market Shifts With Sandler(16:37) Building a Successful Franchise Network(22:39) Appreciation for Long-Term Sandler AmbassadorsSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Embracing Opportunities: Tim Roberts' Journey to Sales Training Success
Mar 3, 202500:25:13Tap to summarizeWelcome to a captivating episode of the No Guts, No Game podcast, where we feature a dynamic conversation with Tim Roberts, a seasoned Sandler trainer and consultant from Indianapolis. Tim shares his remarkable journey from a mediocre sales career in his family business to owning a successful sales training franchise for over 26 years. With insights into the world of sales franchising, Tim discusses his decision to leverage established processes and highlights the strategic advantages of choosing a franchise over starting a new business. Together with his wife, Katie, who brings her CPA expertise to the table, Tim illustrates how partnerships and structured frameworks can create flexibility and opportunities in sales training across diverse industries.Listen in as we explore the transformative power of understanding and empathy in professional environments. Inspired by Tim's story, we discuss the importance of moving beyond traditional sales techniques and becoming a "Navigator of another's truth." Through insightful conversations with professionals across various roles, we uncover the patterns and challenges faced in their daily lives and how addressing these can lead to effective solutions. This episode also emphasizes the significance of self-belief and supportive partnerships in achieving success without a traditional business background. Join us as we explore the journey of believing in oneself and understanding diverse markets with insights from a Sandler legend.(00:00) Learning Content in Sales Franchising(13:13) Navigating Sales Challenges and Trends(22:46) Believing in Success in SalesSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Transforming Sales: Kevin Hallenbeck's Journey and the Timeless Sandler Philosophy
Feb 24, 202500:27:35Tap to summarizeKevin Hallenbeck, a distinguished David H. Sandler Award winner, shares his transformative journey from sales engineer to a respected sales training franchisee in Manchester, New Hampshire. Kevin reveals how he embraced the timeless Sandler sales model, focusing on attitude, behavior, and technique, to build a thriving business amidst a constantly evolving sales landscape. His story captures the essence of leveraging personal growth and effective communication over mere revenue generation, highlighting the enduring relevance of the Sandler philosophy in today’s market.Explore how Kevin strategically shifted his focus from individual clients to small and mid-sized companies, creating scalable and flexible sales training programs that cater to professionals from diverse industries. By likening public sales trainings to gym sessions, Kevin underscores the communal learning experience that empowers businesses to thrive through shared knowledge. He also navigates the complexities of balancing private and public training sessions, adapting to the needs of larger, tech-focused clients, and illustrating the importance of adaptability and community learning in achieving success.Kevin's reflections on his 31-year career reveal the profound satisfaction found in simplicity, genuine relationships, and staying true to proven systems. His commitment to helping others, whether by enabling clients to send their kids to college or retire early, is a testament to the power of authentic, value-driven business practices. Discover how personal referrals have been pivotal in his journey, allowing him to maintain a strong business without a large sales team, and gain insights from someone who worked closely with David Sandler himself. Kevin’s story is a rich tapestry of wisdom, emphasizing quality of life and the joy of being a good human being in the business world.(00:00) Sales Success in Changing Markets(11:23) Business Training and Sales Strategies(21:58) Long-Term Business Relationships and Success(25:13) Referral Success in Sandler TrainingSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →From Corporate to Franchise: Paul Lanigan's Journey with Sandler and Family
Feb 17, 202500:33:55Tap to summarizePaul Lanigan's journey is a testament to the power of family, resilience, and following one's instincts. After leaving a corporate career, Paul found himself navigating the uncertain terrain of a startup, eventually discovering his passion within the Sandler franchise—a path he embraced without ever having been a client. Encouraged by his wife and motivated by the potential for autonomy and growth, Paul embarked on a remarkable 22-year journey with Sandler, even during a brief hiatus. Join us as we explore his experiences working with his son Rian, tackling the challenges of the COVID-19 pandemic, and reflecting on the lessons learned throughout his career.The Sandler brand, once a well-kept secret, has transformed into a leader in sales training, trusted by corporations across EMEA. This transformation, fueled by strategic productization and technological advancements, has allowed Sandler to scale its offerings and meet the needs of organizations seeking consistent and scalable training solutions. Paul's story offers a personal glimpse into this evolution and highlights the rewarding experience of integrating family into the business, as his son Rian transitioned from a temporary role into a meaningful collaboration that contributed to the company's growth.Reflecting on the impact of the COVID-19 pandemic, Paul shares his journey of self-discovery and the importance of aligning work with passion. He recounts a brief venture into creating marketing videos, a path that ultimately lacked fulfillment and led him back to his roots in sales training with Sandler. Through trial and error, Paul learned the value of embracing change and revisiting past passions without overthinking. We discuss the insights gained from these experiences and extend an invitation to explore Sandler franchising opportunities. Tune in to the "No Guts, No Gain" podcast for continued inspiration and guidance in navigating your sales career.(00:05) Navigating Sandler Franchise Ownership Success(13:43) Sandler Training and Family Involvement(24:15) Entrepreneurial Journey Post-COVID Reflection(32:49) Appreciation for Sandler Franchise SuccessSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Sailing from Burnout to Business: Clint and Heather Unrau's Entrepreneurial Journey
Feb 10, 202500:30:18Tap to summarizeImagine finding a way to leave behind the burnout of the corporate world and set sail for a new life—literally. Clint and Heather Unrau, a vibrant couple from Winnipeg, share their extraordinary journey from living on a yacht in the Caribbean to building their Sandler franchise. Clint's leap from the telco industry disillusionment to a fresh entrepreneurial start with Heather by his side offers an inspiring tale of transformation and partnership. Their story is a testament to the courage it takes to start anew, drawing from past experiences to pave the way for success.As Clint and Heather recount their transition into entrepreneurship, they highlight the power of teamwork and complementing each other's strengths. Their dynamic partnership is marked by Heather's knack for compliance and organization, and Clint's talent in client interaction. They share honest insights about the hurdles of starting a business, from mastering new skills in marketing to managing bookkeeping. Through anecdotes and humor, they reveal how their roles as "the brains" and "the legs" of their operation have fostered a collaborative environment that resonates with their clients.The episode also dives into the personal growth and deepened relationships fostered by their affiliation with Sandler. Clint and Heather discuss how stepping outside their comfort zones has impacted not just their business but their personal lives, emphasizing the importance of balancing work and home. They share how Sandler's methodologies have transformed their communication and trust, both professionally and personally. With stories of community impact and heartfelt gratitude, they paint a picture of the profound and unexpected ways their Sandler journey has enriched their lives and those around them.(00:00) Entrepreneurial Journey(05:30) Entrepreneurial Roles and Responsibilities(09:49) Balancing Business and Personal Lives(22:38) Family Business Success and Growth(27:52) Impactful Growth Through Sandler FranchiseSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Embracing Entrepreneurship: Doug Lotierzo's Story of Ambition, Family, and Mental Resilience
Aug 12, 202400:35:52Tap to summarizeDoug Lotierzo's journey is nothing short of inspiring. Picture this: celebrating the birth of his first child, settling into a new home, and launching a new business—all within five months. Doug went from hitting a career plateau to embracing his long-standing dream of business ownership is a testament to the power of ambition and family support. With the unwavering backing of his wife and loved ones, Doug made the leap, catalyzed by a transformative vacation moment that solidified his path toward entrepreneurship.This episode uncovers the emotional layers and mental resilience necessary for transitioning from a secure job to the unpredictable world of business ownership. From the joy of peer validation, akin to the exhilaration of marriage, to the potential pitfalls of well-meaning friends' doubts, Doug opens up about the mental fortitude required. He shares personal strategies for overcoming "head trash" through meticulous planning, mental rehearsals, and candid conversations with loved ones, ensuring he stayed focused even when the financial outlook seemed grim.Doug's strategic approach to building a successful sales process is a masterclass in preparation and persistence. Drawing from his sales background, he meticulously developed a business plan, scripts, and client profiles, while also educating himself through various business resources. Doug diversified his prospecting efforts in a new territory with limited connections through cold outreach, networking groups, and a robust LinkedIn strategy. He also reflects on the importance of mentorship and community support in maintaining a balanced approach to business development and administrative tasks. This episode wraps up with a heartfelt exchange between Doug and Dave, emphasizing the significance of networking as we wrap up season one of the No Guts No Gain podcast.(00:00) Family-Supported New Business Startup(07:27) Preparing Mentally for Business Startup(13:50) Building a Successful Sales Strategy(27:12) Franchisee Reflections and Advice(34:16) Networking Success and AppreciationSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →Empowering Serbian Businesses with Sandler: How Dragan Vojvodić Transformed a Skeptical Market
Aug 12, 202400:33:43Tap to summarizeHow do you transform skepticism into opportunity? Join us for a powerful conversation with Dragan Vojvodić from Serbia, who shares his extraordinary journey of introducing the Sandler to a market initially resistant to American sales techniques. Dragan reveals how he focused on human behavior and psychology to overcome challenges, master the Sandler approach, and build a thriving business. His story is a testament to the power of becoming 'a product of the product,’ and he offers invaluable insights into establishing credibility and avoiding common pitfalls like price objections.We'll also explore the strategic nuances of working with small and medium businesses (SMBs) in Serbia. Dragan provides a candid look into the motivations of Serbian business owners eager to make global contributions while investing in their sales teams’ success. He emphasizes the need for efficient decision-making, robust training programs, and creating a structured sales system that ensures team loyalty and long-term success. This segment sheds light on how the Sandler methodology can be a game-changer for business and personal growth, delivering dreams that might have seemed out of reach.Lastly, Dragan’s journey underscores the unparalleled value of collaboration and authenticity in sales. He shares how he conquered significant obstacles to achieve his dream of owning a franchise, highlighting the critical role of mindset and resilience. Dragan illustrates the profound impact of education and mentorship through personal stories and professional insights. His narrative inspires us to sell with confidence and authenticity, demonstrating that projecting a desirable image can help clients aspire to emulate your success. Tune in for an episode packed with transformative advice and heartfelt reflections. Special thanks to Dragan for sharing his remarkable story and expert knowledge.(00:00) Building a Business With Sandler Sales(10:03) Global Sales Strategy and Support(18:58) The Power of Collaboration in Business(24:53) Overcoming Challenges in Business(31:33) Selling With Confidence and AuthenticitySandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →New Horizons: Jay Eibler's Leap from Corporate Life to Franchise Success
Aug 12, 202400:28:57Tap to summarizeHave you ever faced a major career upheaval that made you rethink everything? That's exactly what happened to Jay Eibler, an automotive industry veteran with a 33-year corporate career. When a corporate restructuring in 2019 turned his world upside down, Jay stood at a crossroads. After some detours in different roles, his unwavering passion for sales, people development, and training led him to take a bold step into franchise ownership. We sit down with Jay to hear about his inspiring journey from the boardroom to becoming a Sandler franchisee, sharing the challenges and triumphs of his first eight months in this new venture.Stepping away from the security of a long-term corporate career is no small feat, but Jay had a secret weapon: his family. With heartfelt stories of encouragement from his wife and children, listen as Jay recounts the emotional support that helped him leap into uncharted territory. From fun family moments brainstorming the LLC name to the sleepless nights filled with self-doubt, Jay's candid reflections highlight the immense value of having a strong support system. He also sheds light on the inner turmoil and the unwavering drive to live without regrets, ultimately fueling his quest to reach his full potential.Finally, we explore what it takes to thrive as a solopreneur within the Sandler franchise network. Jay shares how shedding his ego and embracing the roles of prospecting and networking were crucial to securing clients. Unlike the cutthroat atmosphere of the automotive industry, Jay found a supportive community within Sandler, complete with mentorship and coaching that made all the difference. Wrapping up the conversation on a high note, Jay expresses his contentment with his new path and the joy of having his family's support, offering a compelling narrative for anyone considering a significant career change.(00:00) Career Transition to Sandler Franchise(07:57) Family Support and Career Decisions(15:08) Franchisee Networking and Support(27:08) Contentment and Support in CareerSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →From Scholar to Sales Star: Mike Castiglione's Inspiring Career Shift from Academia
Aug 12, 202400:28:16Tap to summarizeWhat if you could transform your career path at 36 and achieve unprecedented success? We sit down with Mike Castiglione, who candidly shares his inspiring leap from academia to a thriving career at Sandler. Mike's story is a testament to the power of community support, self-belief, and embracing new opportunities, even when faced with self-doubt and imposter syndrome.Mike opens up about the pivotal moments that shaped his journey, from the initial hurdles of extensive client preparation to building confidence through role-playing and client engagements. Discover how he navigated the challenges of starting a new business with limited industry knowledge and the critical role mentorship and continuous learning played in boosting his competence and leadership skills. Mike's insights underscore the importance of honest communication and a growth mindset, proving that age and experience are secondary to dedication and adaptability.Lastly, we explore Mike's strategic shift to a consultative sales approach, emphasizing balance and consistency in his method. He shares his secret to staying motivated and maintaining a positive outlook by focusing on new opportunities and viewing setbacks as part of the journey. The episode wraps up with valuable lessons on networking, personal growth, and balancing professional and family life, leaving us with a profound appreciation for shared experiences and the pursuit of success in the dynamic world of sales and entrepreneurship.(00:00) Starting a Thriving Business at 36(09:54) Growing Through Sales Experience(14:39) Achieving Balance and Consistency in Sales(24:49) Embracing Change and Growth in SalesSandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/
Transcribe →