Everything digital is increasingly intermediated through web user experiences, and now AI development can be frontend-first, too. Just ask Guillermo Rauch, the founder and CEO of Vercel, the company behind Next.js. In this episode of No Priors, hosts Sarah Guo and Elad Gil speak to Guillermo about their AI SDK and AI templates, and why Vercel is focused on making it easy for every frontend engineer to build with AI. They also discuss what applications Guillermo's most excited about, how to prepare for the world of bots, whether the winds are changing in web architectures, and why he believes in the AI-fueled 100X engineer.

Prior to Vercel, Guillermo co-founded several startups and created the JavaScript library, Socket.io, which allows for real-time bi-directional communication between web clients and servers.

Show Links:

Show Notes:

(0:00:00) - Vercel's AI Strategy and Future Plans

(0:10:36) - AI Frameworks, Observability, and Bot Mitigation

(0:17:24) - Crawling the Web and Architecture Changes

(0:27:54) - AI's Impact on Web Personalization