42:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SendEmailButton"] 44:I[63625,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"AddToLibraryButton"] 45:I[29721,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"ShareButton"] 46:I[58016,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"ProcessEpisodeButton"] 47:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SignupCTA"] 3a:["$","time",null,{"dateTime":"2026-06-12T04:01:00.000Z","children":"June 12, 2026"}] 3b:["$","span",null,{"aria-hidden":true,"children":"·"}] 3c:["$","span",null,{"children":"00:08:57"}] 43:T555,

At last week's NYU IHIF, Glenn Haussman talks with John Schultzel, Chief Growth Officer at Olympia Hospitality, about drive-to demand, shrinking booking windows, rate discipline, destination marketing, and how hotels can stay close to guests without losing the human side of hospitality.

Olympia operates across New England, up and down the East Coast, and as far west as Colorado, giving John a clear look at different market patterns. He sees continued opportunity in drive-to leisure markets, even when broader economic stress makes travelers more cautious.

Drive-to demand can hold up when travelers still want a getaway but rethink distance or transportation

Short booking windows make pricing discipline harder when hotels watch pace late in the week

Creative packages beat panic discounting when travelers make last-minute decisions

Hotels need stronger destination marketing because guests often choose the place before they choose the property

Weather should change the message, not kill the opportunity

AI can help marketing teams move faster while still keeping the human side of hospitality intact

Thanks to Actabl. Actabl gives you the power to profit. Visit actabl.com.

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