Hotels keep sending me golf deals. I don't play golf. I've never played golf. Dana Cariss, SVP of Revenue Strategy at CoralTree Hospitality, showed me exactly how close the industry now stands to fixing that problem.

Disconnected systems used to trap hotel data in silos that couldn't talk to each other — point of sale here, property management there, sales and catering somewhere else entirely. Dana's team spent the last couple of years pulling all of it into one place, and the result changes what a hotel can actually know about you. This conversation covers:

The specific systems that once trapped guest data in silos and blocked real personalization
How data landing in one warehouse from every department changed what his team could see
Why AI does more than speed up #personalization — it makes sense of data this dense in the first place
CoralTree's 2026 reporting upgrade that answers plain questions instead of forcing a report
The mindset Dana pushes his team to keep so comfort doesn't kill innovation

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