F1 week in Las Vegas turns a stay into a full itinerary, and Hilton Grand Vacations builds owner value around the full trip, not just the nights. I talked with Derek DeSalvia M.S. DeSalvia, EVP and Chief Customer Officer at Hilton Grand Vacations, at the ARDA Spring Conference about owner benefits beyond the property, multigenerational hashtag#travel, and how the trip stays seamless from booking through the experience. 🏎️ Derek uses F1 as the anchor example: build the week around one marquee event, then stack experiences on top 🎟️ The program adds value outside the resort stay through experiences and benefits 👂 Derek keeps the filter simple: listen to the customer and build what they want in that moment 🧳 Multigenerational travel drives the product: unit variety plus flexibility to book multiple units 🧩 Derek focuses on a connected journey so planning and in-market moments stay consistent Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866 for hashtag#NoVacancyNews.