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This is Dr. Rob Harder with the Nonprofit Leadership podcast, Making youg World Better. What does it take to be an effective nonprofit leader today? What are the biggest challenges? What are the biggest obstacles? How should nonprofits fundraise in an economy that is constantly changing? All these reasons combined led me to start this show. And it's my hope that through this series people can learn not only what it takes to be an effective nonprofit organization, but to hear from effective leaders who are, who are successfully making a positive impact in their communities. We hope you enjoy the show as together we hear how they are making their world better. Hey everyone, I'm Rob Harder and this is the Nonprofit Leadership Podcast. Thanks for tuning in. So today's topic, I want to prepare you right now. It's a tough one. It's a difficult one. Put your seatbelt on. We're talking about human trafficking. This is a really, really major problem across the world, but certainly right here in the US as well. And my guest today, we'll talk about the organization she started with her husband to really address the seriousness of how this has become a major problem. Again, not just in the US but certainly throughout the entire world. And they're focused in multiple countries and they've grown this nonprofit organization that's focused on freeing people from human trafficking. And I've just been really impressed with the work they're doing and the way they've gone about building their organization. So my guest today is Laura Parker. She's the CEO and co founder of the Exodus Road. Her and her husband started this after they had been doing some work in Northern Thailand and they bumped into this problem of human trafficking and they kind of were faced with this decision of what are they going to do? Can they just kind of close their eyes and pretend they never ran across this, or would they engage and try to do something about it, not just in a one time fashion, but actually create an organization that would have as its mission the goal to free people from human trafficking. And so they chose the latter and they started this organization, the Exodus Road. And it's grown and grown and now they're in four different countries, including the U.S. and so we're going to talk about that and you're going to hear a bit about the story of how they launched the organization. But I also want to lean into how Laura leads her leadership style, how she creates a healthy culture. That's one of her key values, is creating a healthy culture amidst this organization that she's working on and leading. And then with the type of work they're doing. I mean, it's such a dark world that they're dealing with. How do they stay hopeful? How did they hang in there? How do they stay focused and keep moving forward with many, many setbacks? She's going to talk about the value and the importance of grit. And I, I love what she has to say about that. Anyway, it's a fascinating conversation. So glad you've tuned in. Now on to my interview with Laura Parker. This podcast is sponsored by DonorBox Donor Box, helping you help others with the best donation forms you in the business. Well, welcome back, everybody, to the nonprofit leadership podcast. Today I have Laura Parker, who's the CEO and co founder of the Exodus Road. Laura, thank you so much for being on the show today.
B
Absolutely. I'm super excited to be here, Rob.
A
Well, as I said before we hit record, you are doing some really important work. It's very difficult work and I'm really excited to get into it. And as I always do with most of my guests, I like to give the background story because I think for my listeners to get to know you a little bit better. And in this case, you and your husband co founded this organization. It's a pretty cool story to hear a little bit more of how you got started. So maybe you could do that for my listeners, talk about what prompted you in the first place to start the Exodus Road.
B
Yeah. Thank you. Yeah. The Exodus Road is an anti human trafficking nonprofit and we actually never set out to get into this line of work. My husband and I, we had three kids and our kids were three, five and seven. We were living in Colorado and we wanted to live internationally for a couple years. And so he got an opportunity to go with a family foundation to North Thailand and to leave for two years to help run a family foundation. And our job on that family foundation was to help with some fundraising and some representation around a children's home which served 47 young girls from the Hill tribe regions of northern Thailand. And part boarding school, part orphanage. And we were here for about the first six months and we started hearing this rumor from the villages that there were no pretty girls in the village. And we thought, that's a terrible statement. Tell us that. And the village elders started telling us in the even the young girls we were working with started telling us about these men that would come into these remote villages in pickup trucks and they would offer jobs to the young women, the village, 14, 15, 16 year olds, and they would show them Facebook, restaurants and families that they could be nannies for for jobs. And these girls would take this job and the parents would send them away. Then the girls would disappear into the sex industry. And we were just horrified at that. And that's where this statement came that there were no pretty girls in the village because they had all been tricked into leaving. And so the only thing we knew about human trafficking at the time was we had watched the movie Taken and.
A
Okay, right.
B
Liam Nielsen wasn't. Yeah, we really didn't know a lot about the issue at that point. This was almost 20 years ago. But long story short, my husband ended up working on a working group, a research group, looking at what are the. The gaps in addressing the issue of human trafficking, specifically in Thailand where we were living. And he got a call after about a year of that work that was pretty life changing for us and put us on a different path. He got a call to go investigate a particular bar down in Bangkok that was. Was supposed to be selling young girls. There were pictures of girls in school uniforms on the back wall. And, and they said, hey, we need somebody to come in and see if, if this is actually a school or if this is actually a girls for sale. And so eventually he ended up going and he did that particular case and got information and delivered it to the police partners we were working with at the time. And that really began us on this journey of, okay, what does it look like to not forget those who are trapped in trafficking and what could we bring to that fight and that work? And so he became informant with the Tyre Royal Police and then started doing human intelligence gathering. And that's really how the organization itself starting.
A
Okay, wow, that is just again, already just hearing a little bit of the story. It's just so powerful. It's so heart wrenching as well. At the same time, what just led you finally to say, okay, we're going to start Exodus Road and then let's get this launched and get support and all that. Tell us about some of the steps you took to go the next level now of committing yourself, raising money, having an organization, and now you of course, become CEO.
B
Yes, yes. Thanks for the question. Yeah, the early days, I think the thing that really drove us from let's just do this volunteer work with police to let's start a nonprofit that can systematically facilitate the leaving of slavery for people. And what, what really, what really sparked that was this conversation that we had where we were, we were talking about our own kids and we were, you know, again, our kids were three, five and seven. And there was this conversation where Matt and my husband was talking about a Recent case that he had done with a 15 year old who just wanted to get home. She was one of those village girls who had gotten tricked and she just wanted to get home. And I remember him saying, should we do this on a bigger scale? And I remember at that exact moment, my human hesitation was very loud. But at that exact moment, one of my kids came up to me. And I just remember that thought of if it were one of my kids, our oldest daughter's Kelty, if it were Kelty, would I say yes to that idea? And of course I would say yes to that idea. So that's really the genesis story of how we started the organization. And then we really, really focused for the first 10 years of our work on interventions. What does it look like to walk alongside law enforcement and provide technology, human intelligence, digital intelligence, to really help make human trafficking a more dangerous crime, particularly in areas where it was really running rampant. So we started in Thailand and started working alongside local law enforcement, and then we moved to India and then we moved to Latin America, and then we are also in the United States. So right now we're an organization. We have offices in four different countries internationally, and then we have our headquarters office in the States. And our programming has expanded now to include aftercare services, including residential aftercare, and then also prevention education. So we have a much more holistic program now than we did at the beginning. But the beginning, it was really that intervention work that got us started.
A
Well, I'm glad you mentioned that, because when I went to your website, that's exactly what I saw was a holistic approach. Not just the intervention side, but, yeah, kind of the full care of bringing someone out of human trafficking, then providing that care to help bring healing to those girls, and I'm sure boys too, that have just had horrendous experiences and need lots of trauma support, mental health support. Okay, so let's talk a little bit about leadership. Now. We're going to keep diving back into some specific stories, but this is a leadership podcast and you obviously not only launched this organization, but you've continued to lead it. And now currently as CEO, maybe. Let's talk about that. You've got the demands on the one hand of executive leadership, being the CEO. Right. But also you've been very much involved with the frontline work, particularly as you started. But even now, as I understand it, you're still doing a lot of that frontline work. How do you balance that with all that you have on your plate as CEO, but also to still kind of stay plugged in and support everybody on the ground, if you will, with this work. And this is so. I know from understanding a little bit about what you're doing, it's so personal because you're getting to know these kids, you're getting to know these families. And so talk a little bit more about how you balance your time and, and your various roles.
B
Yeah, that's a great question. I think one of the things I really try to do is I try to really honestly and consistently ask myself and the key leaders around me what is a problem that I could solve that would have the most impact organization wide? And I'm continually evaluating that and asking myself that. And so when I stepped into the CEO position about four years ago now, I was asking myself that question because I, I am very connected to the international work and I tell people I, I am, I feel most myself in the slums in India. Like, I, I love that work. I really was asking myself as CEO, what's the problem that I could solve that would have the most impact it has? It was for us when I stepped in was the fundraising world. And so actually I really threw myself into that. We were just coming out of COVID and that was a turbulent time for all nonprofit leaders. And so really, for the last several years, I have been really focused on our US work and the fundraising work and am just now at a place where that problem has. It always needs, there's always more fundraising to do, but we're in a much healthier place. And so now I'm starting to ask that question again in this season of CEO leadership. What's the biggest problem that I can solve that'll have the most organization wide impact? And for me, the answer to that now in this new season is really a return back to the professional development and leadership culture of our international team. So I'm excited about doing that in the next next year.
A
Okay, so let's talk a bit. You do have a unique situation where you have both international work and local work, so to speak, you know, in the States. How do you balance those two? Is there a difference in terms of how you lead, how you communicate by going back and forth with these different countries, let alone just the challenges are unique, I'm sure to each location. Talk a bit about that, how you kind of go back and forth flexibly, you know, to continue to provide consistent and stable leadership?
B
Yeah, I always tell our teams and tell myself, all behavior makes sense in context. All behavior makes sense in context. And I think that's really important when you're working around, you know, with anyone from a different perspective, but particularly in a cross cultural environment, all behavior makes sense in context and leadership. You know, the best skill you can learn as a leader, I think is listening well and listening first. And I think that's another thing that we really try to practice, that I try to put into practice. What does it look like to walk into any conversation first with the listening, seek to understand stance, and then also with just buckets and buckets of compassion and grace and empathy for perhaps a different perspective, because a lot of times those perspectives are from very different cultural contexts. So, you know, I also think when you work internationally, a really important component is relationships. In the US we're so driven by productivity and efficiency and have a 15 minute meeting, get in, get out, move on, check off 17 things on the list. But our international neighbors oftentimes value relationship a lot more than those in the US and so one of the things that we've had to really do is how, you know, the strength of our organization is in the strength of the relationships that we have amongst each other. And so what does it mean to, you know, to really say, hey, the first 10 or 15 minutes of every single meeting is just about hanging out and telling each other what you ate last night and talking about the kids. That that is actually a part of leadership. Even though I think in our American context sometimes that's. That's hard to remind ourselves of.
A
Oh yeah, that's so interesting. I could see, yeah, I've done enough travel and some work internationally that that is a difficult challenge because I've seen that contrast 100%. And so that's good for you to help navigate through that. Okay, so let's talk a little bit more about the success you've had. What would you attribute to a lot of the success that the Exodus Road has had as an organization, particularly as you come alongside law enforcement. You mentioned at the very beginning that's been one of your hallmarks is really working with local law enforcement, but you're also not only rescuing people, but continuing to provide protection for traffic victims. Talk a bit about that, how you've continued to be successful. It's a difficult job. I'm sure you've had all kinds of threats against you. Right. Because there's just a lot of things that are happening with the world work you're doing. Talk about the keys maybe to success that you've seen over the last several years.
B
Yeah, I think, you know, the very first thing that comes to mind is just grit and persistence, which maybe feels like, not as trendy, but that really is true. We just will not give up. We work for years and years and years and years, and we just won't quit. And I think that energy is really consistent everywhere. Our people have an incredible amount of resilience because the work is hard. You don't get into fighting human trafficking. You don't get into. Especially our work with nonprofit funding. We are trying to come against criminal syndicates that are the third largest, most lucrative business in the world behind drugs and guns. It's, wow, the sale of people. And here we are coming against transnational criminal syndicates as a nonprofit operating ethically, and all of the challenges that that brings. And it. In addition, I think the other challenge we face in this particular issue is there's so much misinformation about human trafficking, and there's also a real hesitancy to even talk about it because it feels dark, it feels scary. It's. And it is dark and scary. It's very heavy. And so I think that's another thing that we have to overcome as an organization is. Is you say human trafficking and people take a step back. They don't typically take a step forward into the conversation. And so we have had to learn from a very early, from the very earliest of days that we have to be people that just don't quit. Right. Grit is persistence over time for a common goal. And so I think. I think that's. That's been definitely a big key to success. I think another big key to success is is this consistent pursuit of excellence. You know, I think a lot of times it is easy to say, oh, well, we're a nonprofit. We only have this as a budget, so we're just going to have to cut corners or we're not going to be able to produce really, really excellent quality work. And I think that's been a real key to success for us, is. Is we as much as we can with the resources that we have, how do we just create programs and marketing and communications and the quality of work that is really, really excellent and stands out. So I think that gives people pride in the work and that also helps them to have grit when things are hard as well.
A
We'll be right back. Are you looking for an easy and effective way to boost your nonprofit's donations? Well, look no further than DonorBox, the online fundraising platform that streamlines your fundraising efforts, maximizes donations, and simplifies giving for your supporters. With DonorBox, you can create beautiful donation forms, accept digital wallet payments, track donations, and send auto receipts and the best part, there are no setup or monthly fees and no long term contracts required. So what are you waiting for? Visit donorbox.org today to get started. That is www.donorbox.org. I love your emphasis on grit. First of all, I think that's an excellent value and something to aim for. I think that's for whatever context, but certainly your context. And then I also like, as you talked about creating a culture of excellence and really trying to do your best in the midst of what you're doing. I wondered about that. Maybe you can explore a little bit more about that. When you're leading an organ where you're up against such a difficult task in multiple locations, different countries, how have you begin to really maximize the resources you have? I'm assuming they're kind of limited based on the problem. You only have so many resources. Right. To throw out this huge problem. Right. And as you mentioned, the third largest revenue maker in the world. So you're going against a massive machine, if you will, who has a lot of power and money. How do you maximize the resources you have to really end up doing the good work that you've been doing? Are there certain things you've really strived for to have your money go further, have your donations go further? Do you try to work with other organizations locally so you're kind of combining forces when it comes to certain communities? Talk about a little bit more the things you've done. Unlimited resources essentially for such a big problem.
B
Yeah, yeah. I think one of the things that we've grown in over time is just this understanding of the value of partnerships and the value of making arms with, with other organizations in a way to maximize impact. I think another really important thing to think about when we think about resources is so often in the early days we just took any opportunity that was thrown at us. And you know, it's like Frodo says, you're, you're like too little butter spread over too much toast. And I feel like that's, that was really our program was just too little butter spread over too much toast because of the lack of resources. And so a couple of years ago we really went through this organizational wide project where we got all of our international leaders together and all of our US Leaders and we just said, okay, where are we going in five years and what does it look like to put some markers in the ground of what success is? And that really helped us hone in the butter that we had and the impact that we could make. And then I also think we, we really shifted in the very early. And I see this so much with non profits, and I'm sure you do in your work with nonprofit leaders. There is this scarcity mentality. Everyone is just surviving. And so there's a lot of sharp elbows in that space. Right. Because it's it. Money is such a big deal, and it's so hard to operate with that abundant mindset. But I think that there's something so attractive and so generative about an abundant mindset. And I think when we really started maturing as an organization and even me and my leadership started to mature, there's enough for everyone. And actually we will. We will be able to get more resources if we approach people with this idea that. That there's plenty to go around, and that's actually generative energy to put into the universe and also to model for other nonprofit partners. So I think that has been a key to success, too.
A
I love hearing about that, how you're making collaboration such a key goal of yours, because I think that's so important, it doesn't matter, again, what kind of organization you're running. I do think collaboration across the board is so important, and a lot of nonprofits that try to go solo, I think they learn quickly or they will learn quickly that you can only have so much impact because some of these issues, like the one you're dealing with, is such a big issue. You need to work with other, you know, partners and collaborators to really maximize your impact, as you said earlier. So really helpful. Talk about your leadership journey a bit more. What have you learned along the way? Whether it be about your style, about what you do. You already talked about grit, how you keep going through even the. Despite very difficult circumstances. Is there any. Anything else you want to share about your leadership style? Maybe it's made a unique mark on the organization and how you've led your team and grown your team.
B
Yeah, I think, you know, when I stepped into the role of CEO, I kind of like to call myself a reluctant CEO. I was not someone that was really grabbing for that position, but it was actually came out of a real personal journey from my husband and I. He had been doing undercover work with law enforcement all over the world for about 12 or 13 years and just really hit a season where he really needed to take a knee. He had some, you know, definitely an obviously complex PTSD and really needed to step back. And it really showed us the importance of mental health for frontline workers. But also it created this. This need in the organization. And that was when I actually stepped into the CEO position. So I was a little bit reluctant. It wasn't. Wasn't necessarily what I had intended, but it felt like a way that I could again, a problem that I could solve for the organization during that season. And so I stepped in there, and it has been such a beautiful lab for my own human growth and development. I have learned so much about myself in the process. I think at the beginning, I so erred on the side of collaboration that I had a hard time making decisions because I. I just. We would just spin cycle. What do you think? What do you think? What do you think? What do you think? And I think that's one of the things I've had to learn, is I do have a very collaborative leadership style, but I have had to learn winner the ways and the times when I just need to make a call and move forward. So I think that's been one of the things that I have carried with me and also have learned in the process. I think the other thing I'm really passionate about, about a healthy culture, and I'm really passionate about communication. Right? Communication is the lifeblood of any organization. And culture, culture is king or queen. You know, culture is everything. And, you know, when we created really sustainable and consistent feedback loops where we were asking people to really bring their true, authentic feelings and ideas to the table, and then we were honoring those, even if they were critical of the system or critical of what we were doing, I think that has really been a marker to the organization in this season under my leadership, which I'm really proud of. And I'm really proud of the ways that the team and the executive leadership and actually everyone at the Exodus Road has really pressed into that. We're not afraid of conflict. We're not afraid of hard conversations. We still get a little bit sick in our stomachs, but we still have them. And it creates this culture of trust and transparency that has been really, really, really healthy and ultimately makes us stronger at what we do.
A
So glad you emphasized a healthy culture. I think you're absolutely right. You nailed it. In fact, it's been fascinating. I've had several people on the show talking about culture as more the conversation focus. And you may know about these studies, particularly this next two generations coming up, they have found already that millennials, for example, in Gen Z, Gen Zers, they will actually choose culture slightly over compensation when choosing a job job. So now that doesn't mean they don't want to get paid well, but it just means that that culture is that important to them that they'll actually, if it's kind of an even thing, they're going to choose culture over compensation to join a certain company or organization or nonprofit. And so the fact you're focusing on that is so good. But I think in general, it doesn't matter what generation you're part of, creating a healthy culture is so critical. Is there some things that you had to bump into? Maybe some. A story where you had to really operationalize your values or you had something that popped up and you're like, oh my goodness, we've got to address this. Is there anything that stands out as you think about how you've created that healthy culture that where you've had to be super intentional? As you look back, you're like, oh, that really changed us. That made us who we are today.
B
Yeah. Oh, that's a great question. So many things. I think so often we as leaders really think in terms of what are the two big steps. And I think for us it's been a million smaller steps. It's been this creating this culture of when we're at a table and we're discussing the direction that we should go challenging and then modeling, hey, key leadership. You do talk last. You don't talk first because when you talk last, you give space for everyone to bring their authentic selves into the conversation. And so I think it's stuff like that. I think we do a lot of. Of things around celebration. You know, we have a lot of traditions here. We ring a bell every time there's a rescue and everybody stops what they're doing and they go around the bell and we read the story and we celebrate. It doesn't matter what meeting you're in. The most important thing is the ringing of the bell. And so I think it's. It's those types of things. We have, we have ceremonies where we call them rock parties, where we actually have river rocks. And we write the names of the survivors that the Exodus Road and their police partners have been able help free. And we have, we're actually like 3,000 names behind because we have 6,000 individuals that we've been able to help rescue from human trafficking. And we literally can't keep up with the rock, you know, the freedom rock parties. But even that, it's just this idea of how do you continually bring people into the role that they are playing at in a bigger story? Because I think that's what we all want, right? We all want, want purpose. We all, if we're going to spend eight hours pouring ourselves into something, we want to Be connected to the people that we're working alongside. And we want to feel like our professional careers are growing and our skills are growing, and we want to feel like what we're pouring ourselves into matters. So as as much those culture, those little ceremonies that you can create, I think really start to create this rhythm of positivity, and I think that's really critical. Positivity in the workplace is really important, you know.
A
Oh, 100%, yeah. Again said that. Well, I love that you're putting that into practice. And again, particularly with your work, because one of the questions I was going to have was you're doing such difficult work. It is a dark world that you're going into to try to rescue all these folks that have been caught into human trafficking. What gives you hope, you know, in the midst of all the work and sounds like one of those things is you try to create a positive environment. It you try to celebrate when there's winds. But is there other things you do to really keep your hope alive in the midst of such darkness that you're dealing with?
B
Absolutely. We center the voices and the stories of survivors. I think when you can stop all of the minutia and the tasks and the projects and even the big picture and you can listen to the story of one individual who was trapped in horrific abuse and now is free and started their own business or testified against their trafficker or is back with their families, I think that singular focus is really important. I think as an organization, you know, nonprofits, they. We do need to be focused on the macro. We need to be focused on how do you impact the systems, how do we scale in a way that really shifts things in communities and shifts problems. But I think oftentimes we find our human hope in really looking at the human element of impact and. And centering those stories. And so, you know, we'll again, that bell ringing ceremony, we read the stories of survivors, we read the stories of cases. We have an excellent communications and marketing team that create beautiful videos. And we take time as a team to really pay attention to that and even give some mindfulness moments around. Okay, let's imagine ourselves in this situation and let's really try not to go so fast that we miss the impact, because I think that's another thing. You know, we Americans, we move real fast, and because we move real fast, we miss a lot. And I think that that's what leads to burnout. And so that's another thing we've done here at the Exodus Road.
A
I really like that idea of centering your work around the stories of the people that you're serving and in this case you're rescuing, you know, giving them a new life almost. Right. Love that. That is really powerful for any nonprofit to really make, make those you're serving kind of the center and their stories, the center of what you're doing. Just to continue to remind everybody in the organization about the mission. And again, the bell ringing ceremony. Fantastic. Because my guess is you bumped into this, I found out with the own organization I led. As it got bigger and bigger and you started having 50, 60, 70 people on your staff and it starts growing more. It's hard for everybody to get the same experience, particularly if you're not on the front lines. But by doing things like the ringing ceremony and the bell ringing ceremony and then talking about the stories, you keep reminding basically everybody in the organization, regardless if you're the finance person who's in your office most of the day, to the person who's on the front line, this is why we're doing it. This is our mission. I thought that's really powerful to keep people fired up. It kind of reminds them why they're doing it. So if they're having a hard time, they're just kind of worn out a little bit. That kind of re energizes them, I'm sure. So, okay, so as you think about Exodus Road in the future and what you're looking forward to, what does the next year, three, five years look for you in terms of as you expand and continue to expand your work essentially to reach more people that are trapped in this terrible thing?
B
Yeah, yeah. You know, when I look at the future, I am filled with a lot of hope. I feel like in so many ways we're just getting started. Right? Like, We've logged our 10,000 hours a few times now, so we should be really, really good at this. And you know, I think, you know, when I look at the next, next five years in the United States, specifically, our biggest program that, that we're pushing out right now is really addressing prevention education around digital exploitation that our kids are facing, especially our teenagers. Because as we looked at the data, the, the realities of exploitation in the online world have skyrocketed since COVID And it really is the single greatest threat facing American youth today. And so we have a program that, that goes into, then goes into faith communities and community centers and we have resources that really address how do we build up resilience in, in teenagers and then also how do we help their parents have conversations with those teenagers. About how to really realistically think about what's on their phones and the dangers that they're potentially facing on their phones. So I think, you know, when I look at at the organization in the next five years, I think that is what we will be known for in the United States. But I think globally we are so excited about continuing to push forward in all of our three programs. Prevention, education, intervention, work with law enforcement, and then also our Aftercare programming. And in the next five years, we want to have all three of those programs up and running and strong and impact with local leaders in all the countries where we currently operate right now. And then we'll also be looking at partnership projects in other international countries as funding allows. So I think one of the most hopeful things right now about the issue of human trafficking is that there is, you know, when we started 15 years ago, I was a great example. The only thing I knew about human trafficking was what I had seen on the movie Taken. And I think we still meet a lot of people who have a very limited view of what human trafficking crime is. But I think the hope is that that is really changing and before action can happen, awareness has to happen. And this particular issue is one that I think people are really starting to wake up to the realities of and starting to care about. And so that feels incredibly hopeful to me as I look at the future too.
A
Well, thanks for sharing that and again, thanks for being on the show and just sharing all the work you're doing. It's incredible the work you are getting done and how much freedom you're to going providing so many people around the world, all these countries that you serve. So for my listeners who hear about this, want to find out a little bit more, maybe want to support you or get volunteer. Where would you send them? What's the best place for them to connect with you and with your organization?
B
Yeah, the exodus road.com is our website. We're on Instagram and all the social channels. So you can check us out there. Totally follow along. I am Laura Parker on Instagram. Feel free to reach out to me there. And then we also have influenced which is our Prevention education program addressing digital exploitation in the and that's influenced.org and you can find resources there as well addressing digital safety.
A
Okay, well, Laura, thanks again for taking time to be on the show and thanks even more for all the good work you're doing.
B
Thank you so much, Rob. It was a pleasure.
A
Well, to all my listeners, thanks so much for tuning in. We'll see you next week. Hey, friends. Well, I wanted you to know that this podcast can be found on itunes, Spotify, Amazon, Google Podcasts, and wherever you you listen to other podcasts. I also want to encourage you to like subscribe and share this podcast with others. This will actually help us get this great content out to more nonprofit leaders just like you. You can also join the nonprofit leadership Podcast community, find other resources and interviews of past guests, all on my website, nonprofitleadershippodcast.org well, thanks again for listening and until next time.
B
Time.
A
Keep making your world better. This podcast is sponsored by DonorBox Donor Box, helping you help others with the best donation forms in the business.
Host: Dr. Rob Harter
Guest: Laura Parker, CEO and Co-founder, The Exodus Road
Date: December 28, 2025
In this powerful episode, Dr. Rob Harter sits down with Laura Parker, the CEO and co-founder of The Exodus Road, a nonprofit dedicated to fighting human trafficking across four countries. The episode delves into the origins of the organization, key leadership lessons, the importance of grit and maintaining hope, strategies for effective partnerships, and the necessity of creating a healthy and positive organizational culture when tackling one of the world's darkest crimes.
(03:07 – 09:26)
"If it were one of my kids, our oldest daughter's Kelty, would I say yes to that idea? Of course I would." – Laura Parker (07:50)
(09:26 – 10:36)
(10:36 – 12:20)
(12:20 – 14:37)
"All behavior makes sense in context." – Laura Parker (12:46)
(15:25 – 18:00)
“Grit is persistence over time for a common goal.” – Laura Parker (17:09)
(19:49 – 21:49)
“You’re like too little butter spread over too much toast.” – Laura Parker, quoting Tolkien (20:18)
(22:37 – 28:51)
“We’re not afraid of conflict. We’re not afraid of hard conversations... It creates this culture of trust and transparency.” – Laura Parker (24:31)
(28:51 – 30:53)
“We center the voices and stories of survivors... Oftentimes we find our human hope in really looking at the human element of impact.” – Laura Parker (29:21)
(32:13 – 34:40)
On why they began:
“If it were one of my kids... would I say yes to that idea? Of course I would.” – Laura Parker (07:50)
Defining grit:
“Grit is persistence over time for a common goal.” – Laura Parker (17:09)
Cultural wisdom:
“All behavior makes sense in context.” – Laura Parker (12:46)
On mental health and organizational transitions:
“He had some... complex PTSD and really needed to step back... That was when I stepped into the CEO position.” – Laura Parker (22:46)
On building healthy culture:
“We’re not afraid of conflict. We’re not afraid of hard conversations... It creates this culture of trust and transparency.” – Laura Parker (24:31)
Celebrations create connection:
“We ring a bell every time there’s a rescue... everyone around the bell and we read the story and we celebrate.” – Laura Parker (27:14)
On keeping hope alive:
“We center the voices and stories of survivors... Oftentimes we find our human hope in really looking at the human element of impact.” – Laura Parker (29:21)
The Exodus Road: theexodusroad.com
Prevention/Education Program: influenced.org
Laura Parker on Instagram: @laurakparker
This episode highlights the immense value of resilience, positivity, and a holistic approach in nonprofit leadership, especially when confronting daunting social issues like human trafficking. Laura Parker’s leadership philosophy centers on authentic relationships, cultural sensitivity, continual improvement, and unwavering focus on the stories and voices of those served.
Listeners leave with practical insights into nonprofit strategy, cross-cultural leadership, collaborative fundraising, and building organizational cultures that empower both staff and survivors to thrive.