Transcript
Brooke Ritchie Babbage (0:00)
External chaos is a given when you're running a nonprofit. The key to navigating it without coming apart at the seams is to learn to stay focused on what's strategically necessary and let go of the rest. This week I'm going to give you four questions to help you do just that. Conversations to have with your team and your board to help you assess your risk and build a resilient organization as you navigate whatever is happening externally.
Brooke Ritchie Babbage (0:28)
Welcome to the Nonprofit Mastermind podcast. I'm Brooke Ritchie Babbage. I've been in the social impact game for 25 years as a social justice lawyer turned two time nonprofit founder and leader turned growth strategist and coach for leaders around the country. I grew my nonprofit from me and an intern in a tiny closet to a high impact seven figure organization. And along the way I learned so, so much about how to build an organization that has real impact and how to do it without burning out. In this podcast I share the nuts and bolts of all of it so you can do that too. We dive into the mindset, strategies and tactics of how to scale a high impact organization and how to do it in a way that's truly sustainable.
Brooke Ritchie Babbage (1:15)
So I've been in this game a long time. I have seen economic recessions, natural disasters, a pandemic, political upheaval. I've led organizations and supported other leaders through as many scenarios as I can imagine. And one thing I've learned is that the best way to navigate external chaos, which is a given, there will always be something happening and sometimes it swells to a fever pitch. The best way to navigate those times is to be strong inside, is to look inward and make sure that your anchors and your pillars are really strong. And in order to do that, you want to make sure that you're asking the right questions at the right time. There will always be more things to focus on than you have time, energy and money to focus on. And that's okay. That's always going to be true because not everything is of equal importance. So you have to get good at recognizing what's strategically necessary for you to focus on the right questions at the right time and what is essentially noise, the noise around us that we really can and should begin to block out. And that is not to say that the noise, those things that you do not focus on, are not important. The key, particularly when you're navigating times of external chaos, the key is that certain things are more important. They are strategically necessary for you to focus on. And those are the things that you want to invest your time and your money and your energy on. So today I want to give you four questions to ask to help you do that. And specifically, these are four questions to help you assess what where you're vulnerable and where you might want to develop some scenarios to address potential challenges on the horizon. By doing that, it doesn't mean that you have to actually map the scenarios now, and you definitely don't have to play them all out, but it will make you conscious of those areas in your organization where you should anticipate needing to be a little more nimble, needing to be on higher alert. And that's how you know where to focus. That's how you decide what is strategically necessary, what you can or should begin to see as noise or distractions or simply less strategically relevant. Also, I am focusing entirely on this question or this issue or topic of organizational resilience this year. It's really, really important that organizations focus on building their strength from the inside out. So if you want access to my most targeted tools and resources on this topic for helping organizations stay stable and strong as you navigate turbulence, you should definitely grab my resilience Ready toolkit. You can get it@brookerichybabbage.com ResilienceReady so a couple of things I'll note up front before I get into the four questions. First, you'll get the most out of these if you ask the questions, the four questions in four arenas within your organization. So you want to look at your organization as a whole and you also want to look at your strategic goals for the year, right? What have you said you want to accomplish and ask these questions. You want to look at your programs specifically. And then when you, you want to look at your partners and particularly the partners that are really integral to your work. And you want to ask these questions. So you're going to have ideally four distinct lines of analyses. These do not have to be for full day conversations. They shouldn't be. But by separating out these questions into these arenas, you make sure that you're really thinking about scenarios at a level that they can be strategically helpful to you. Okay? Second, I recommend asking these questions as part of a discussion with your full team and we're relevant with your board. So you definitely want to discuss the goals and the programs, the questions through the lens of your goals and your programs with your team. And for the overall organizational and partnership analysis, those conversations are really ideal with your board, you'll get really important perspectives to note if and when you actually have to map out scenarios in different areas. This is particularly true if you do advocacy work or right now. And if you're listening to this in real time in early 2025, DEI work. So advocacy and DEI work, it's really central to your work or messaging, then I think it's important to bring your board at least into your thinking around these questions. Finally, and this is really important to note, these are questions to ask whenever you feel like the external environment is getting or feeling chaotic. Again, if you're listening to this when it airs in early 2025, there is a lot going on in our country right now that makes our sector vulnerable in particular organizations and areas of focus within our sector vulnerable. So definitely ask these questions now and keep them in your back pocket because they're a roadmap for navigating any kind of external chaos. Again, whether it's political upheaval, an economic recession, hopefully not another pandemic, et cetera. Okay. So as part of my Resilience Ready toolkit, I actually have draft agendas for guiding discussions around these questions. Here are the four questions. So the first is what are our funding risks? Do we receive federal funding? How might shifts in federal funding impact access to state and local funding? This is particularly relevant now. But irrespective of what the external situation is, you want to look at potential funding risks. How might what's happening around us impact our corporate funding or our access to corporate funding? How might it impact corporations and corporate funders of comfort with our work or accessibility? Might our institutional funders be thinking about shifting their focus? So during the 2008 economic crisis, I was about two years into my second into running the second organization that I founded and we did not do direct service work. And then 2008 happened and it was awful, particularly here in New York and, and a lot of the funders that I had been cultivating and that I had great relationships with shifted from supporting system level longer term change work, which my organization did, to direct service support, which was very important at the time and also had a huge impact on my financial projections. So these are questions that you want to ask now and where relevant, begin reaching out to your funders, potential and current, to corporations that you have partnered with or were thinking about partnering with and just talk to them.
