Transcript
Brooke Richie Babbage (0:00)
I know you're not working as hard as you are in your nonprofit to stay small and keep struggling. You want to have real impact, spark change, and lead a team that feels like it's moving forward with purpose. But to do that, you need a strategy and a roadmap. I have a new quiz to help you. Take two minutes, answer six questions and get a simple custom roadmap that tells you exactly what to focus on next so you can grow your nonprofit without chaos. Go to Brookerichybabbage.com gameplan your team's burnout is your canary in the coal mine. This is not just a morale issue, it's an early warning system telling you that something in the foundation isn't working. In the next few minutes, I'm going to tell you what's really going on and give you a simple framework you can use to make your organization stronger from the inside out. Welcome to the Nonprofit Mastermind Podcast. I'm Brooke Richie Babbage. I've been in the social impact game for 25 years. Years as a social justice lawyer turned two time nonprofit founder and leader turned growth strategist and coach for leaders around the country. I grew my nonprofit from me and an intern in a tiny closet to a high impact seven figure organization. And along the way I learned so, so much about how to build an organization that has real impact and how to do it without burning out. In this podcast I share the nuts and bolts of all of it so you can do that too. We dive into the mindset, strategies and tactics of how to scale a high impact organization and how to do it in a way that's truly sustainable. So your team might be showing signs of slowly wearing down. And if you're listening to this live, it is early 2025 and this is almost certainly true for at least some part of your team. People are working as hard as ever and they are still feeling behind. You've got folks on your team who are quietly disengaging and you can see signs of burnout and maybe. And this happens for a lot of folks and it's happening right now because work is shifting so quickly. Everything's feeling a little scattered. The work is feeling scattered, the goals are feeling fuzzy, people are focusing on the wrong activities. Things are just not happening the right way. I heard one of the leaders that I work with say that the other day. She's like, I don't know what's wrong, but things aren't clicking now. From the outside, often things look okay, right? Your programs are running, you're showing up in the spaces you're supposed to be in. But you and your team know that under the surface, things feel fragile and people are exhausted. This is your system sending you signals. Now, many of the folks that I talk to interpret these signals. The burnout, the sort of operational chaos, the goals not being met. They interpret this as a resource problem. And you might be thinking, I just need more staff, or I need the right staff, or I need more money, and this one's a big one, I need more time. If I could just get more of these things, staff, money, time, then some of this operational chaos would go away. But I'm going to argue, and just stick with me for a minute, that that's not actually the root problem, that money and time and staff are factors, but not the root of the problem you're experiencing. What you are probably experiencing is a design problem, not a capacity problem. It's what I call a design deficit for most organizations. Operational disorder. And it shows up in lots of different ways. Team burnout, goals being missed, work feeling, fuzzy board and staff disengagement, low donor renewal. There are lots of symptoms of this sort of disarray. But for most organizations, it's a sign that you've actually outgrown the bones of your organization. The systems that you had in place aren't supporting your work where you are. You are growing your staff, your impact on top of systems and structures and roles that simply weren't designed to carry your current level of complexity. So every time you expand in any way, even in good ways, like adding more people to your team, adding the right people to your team, growing your programs, the pressure just increases. But instead of your systems absorbing the pressure and expanding alongside the work to support and sustain the work, your team absorbs it, you absorb it, and the result is you start seeing bottlenecks and low grade confusion and a feeling of constant overwhelm and at worst, burnout. So I share this because it's really important that you hear me when I say this is not a leadership failure. And it is often not a team failure. It's an organizational design flaw. And for an organization without the right design, growth of any kind, even positive growth, does not lead to more impact. It leads to more internal chaos. And that feeling, or that chaos is where burnout finds its fuel. So here is a shift that I just want you to think about. It's not about working harder. It's a shift away from sitting down and figuring out where you need to dig deep, where you need to work harder, where Your team needs to work harder, even which goals you need to shift. It's not about work planning, and I love a good work plan. But what I want you to think about, if you sort of zoom out for a minute and look just at whatever manifestation of operational chaos you are experiencing, you need to think about architecting differently, Looking at the design of your organization, the container that you are building, and stewarding and asking yourself, are we designed to support the work that we are doing? Not do we want to not do we have the passion? Not are we working hard to support the work we want to do or have the outcomes we want to have? Are we designed structurally to support the impact we want to have? And I want you to think about this question of design in five areas. These are the areas that you focus on and design so that your organization doesn't collapse under the weight of its own bold, amazing goals over time. Before I get into the five, I actually have a workshop that walks through this entire process. Baby steps for applying it to your organization. So you can start to design now for the organization that you want to have and start to see diminishing overwhelm and burnout. You can sign up and join me at brooke richie babbage.com backslash five design shifts. And if you sign up, you will get the slides and the recording, even if you can't join me live for the workshop. Okay, so these are the five areas. First, strategy. If you have been listening to my podcasts, if you have come to any of my workshops, I almost always start with strategy. Strategic clarity. Everything comes from strategic clarity. So I will always start with with strategy. And here I'm talking about well designed strategy. So you cannot grow what you haven't clearly defined. And in this instance, I'm not actually talking about a strategic plan or an annual work plan. That is how you clarify the strategy that you've defined, right? Those are very important, very important things as you may have heard me talk about. What I'm talking about is your strategy design more broadly, right? Your strategy design is about how you actually make decisions internally and externally. And for this, you need a clear theory of change. I do not mean a logic model, which is where a lot of people's minds go when, when they hear theory of change. A theory of change, the way I talk about it is what leads to better fundraising and marketing. Your theory of change is your unique value proposition to the world, right? It's the thing that says, this is the mission that we're working towards and we have a belief we have a theory about the best way to achieve that mission. And this is our theory, this is our theory of the best way to bring about change. And really, at its core, it is a set of statements, very few statements, like a paragraph that says, this is our mission. And these are the core approaches we use to achieve that mission. And this is why, this is why we've chosen those. That's your theory of change. Everything grows out of your theory of change. Your strategic plan will always, if it's designed the right way, return to your theory of change and say, okay, these are the core approaches that we believe will get us to our mission. What does this look like over the next three years? Right, so the reason I said it's not about your strategic plan per se right now is because we're actually talking about the deeper roots of your strategic direction. Your, your, your theory of change. The other thing you need is you need your, your three year strategic plan. And you need to make sure that when you have a strategic plan, it is designed to be used as a fundraising tool and marketing tool externally. So is it structured in a way that activates and excites the people in your community and is it designed to be used as an internal growth roadmap? So a strategic plan is only effective if it can be used, and I'm going to put the stake in the ground that says if it can be used in those two ways, as an external activation tool to build and rally and get investments from community as an, and as an internal growth roadmap. Right? Your okrs, your outcomes and key results that everyone understands on your team, that everyone's working towards your clear annual goals. Your work plans all grow out of a plan that is designed the right way. So the first thing you want to make sure you designed correctly is your strategy. The second is your capacity. And this is your people power. Right? You have to design a team, including your board, that can carry the weight of your mission and your work. So this is about your team. This is about your board. This is about your network of advisors and partners, all of the people that are in your ecosystem, that are helping you fuel your work. And again, we're not talking here about sort of the nuts and bolts of hiring. We're talking about designing, identifying the roles that need to be filled in your ecosystem to achieve the goals you want and then making sure you have the people power to get there. Have you designed the right team? Do you have the right people on your board? And so we need to think beyond fundraising here, right? Are they People that connect you to the communities you want to be connected to. Are they the people who will bring a perspective, a strategic perspective that is different than yours and that will complement yours? Are you thinking about how you've designed your board to work and function separately from you and then finally your leverage networks. Who are the people outside of the people on your team and your board, whose perspective, whose strategic connections, whose insights, whose work can help you get where you want to go? So that's designing the capacity you need, the people power that you need. The third are your systems and tools. Now, if we're talking about sustaining your impact, not just getting bigger, but actually doing more work without burning out in order to do that work, right, that's sustaining. If we're talking about that, then you have to think about how to make your internal systems and your internal work, how you do your work repeatable and scalable. You have to reduce the amount of things and the type of things that rely on manual work. Here I am talking about taking a step back and looking at the systems, the automations, the tech that you have in place to allow your programs to run more and more without manual input, right? Or where manual input starts, your flywheel, starts the process, but it is sustained and perpetuated because of the systems, the automations, the tech, the tools that you have put in place, the other piece about systems and tools or the other sort of asset in this way that I want to highlight that we often don't think about as we are growing. But for organizations that sustain seven figure, sort of high seven figure impact, they think a lot about this. And this is brand equity, right? So your brand doesn't feel necessarily like rubber on the road, right? Hard nuts and bolts things. But when you're talking about sustainability, it's not a nice to have, right? Your brand is part of what allows you to sustain the core elements of community building and partnership. All of the things that bridge your internal world with the external stakeholder world. Your brand is what allows you to create and sustain that bridge without a lot of manual work. So if you think about it this way, let's say it takes for every hour of time that I or someone on my team puts into fundraising, we are able to secure five new donors. This is obviously hyper simplistic, but let's just say there's a one to five relationship between effort and return on effort. What brand does is it serves as a multiplier. So for every hour that I spend, there's actually stuff going on in the water that we're all swimming in. That means I get 50 donors, not five, right? Or 50 supporters. Because I put in that hour of work and my brand does the rest of the work, right? There is a trust that has been built. There's a familiarity in the ecosystem, in the sector, in the world that we're moving in. That means that when somebody sees a social post from me or sees me speak on a stage, and again, I'm. I'm simplifying it a bit. But this is sort of the mechanics of how the multiplier works, right? When they receive a message from me, an email, they go to a panel that I'm on. They are far more likely to do the thing I want them to do, which is raise their hand and say, hey, I'm interested. Right? I want to be part of your community. I want to learn more so I don't have to put forth an hour to get five people to say that. I put forth an hour and 50 people say that. So this brand piece is part of your systemization of sustainability. The fourth area to be really intentional about designing is your leadership. And I am talking here about designing a model of leadership. And this is for the executive director, everybody who sits in a position of leadership in your organization, to design a leadership structure and model that supports distributed sustainable ownership, authority and autonomy, right? Distributed is the key word there. We are talking about clarifying goals, setting up lines of accountability that actually make sense. Delegation, really getting good at delegation at all levels of the organization, building a team that can truly own its own outcomes. And this means that they understand them. This means that they have the authority, not just explicit, but real authority, to make decisions within their scope of autonomy. And this also means distributed leadership also relies on a healthy and cohesive culture. So as you're thinking about the leadership model that you're designing, understand that you're talking about designing the container within which people can lead and own the work that is theirs to lead and own. So we're not talking about sort of traditional leadership and management. We're really talking about an orientation to ownership and accountability that allows organizations that are doing more work to do that work without friction, without bottleneck, to share information in ways that allow decisions to be made quickly and effectively and together. And so the last piece to design is really about the economics of your organization. This is both revenue, right? Fundraising money coming in, and financial health. So your revenue and funding systems and your financial health are not separate and apart from your organizational strategy and the goals and priorities that you've set for your organization. In terms of impact, they actually have to be integrated. How you are thinking about growing will inform who you need to bring under the tent with you to get there. The kind of team you need to build, which then informs your budget. How you are thinking about growing will inform the kinds of stakeholders that you need to be excited about and invested in where you're going, right? That informs your fundraising. So all of your strategy has to be designed alongside your revenue plans and how you think about and plan around money internally. What questions are you asking about your finances? How are you defining financial health? What role does investment play in building sort of a foundation of organizational stability? These are all strategic design questions that are about the economics, healthy economics of your organization. So I want you to think about these five areas. Your strategy, your capacity, your systems and tools or what I call assets, your leadership and your economics as filters. So that you know what design elements to focus on as you are growing, right? As you're growing your programs, as you're thinking about your team, building a strong institution and the bones of an institution, designing them the right way, is how you make sure that adding more, adding more impact, adding more money, adding more teams, that that doesn't actually just create more weight, right? And that ultimately, and I've used this metaphor in the past, if you think about building a Jenga tower, right, My kids love Jenga. If you build a really tall tower but it's fragile, the taller it gets, the worse it actually is, right? The more vulnerable it is. Designing a strong organization, the bones of a strong organization, and using these five areas to help you focus your design work means that as you are building a tower, you're building one that's going to stand, not fall under its own weight. So like I said, I walk through this in more detail in my workshop about the five design elements that seven figure organizations center in order to sustain their impact at that level. And you can join me live or get the recording@brooke richiebabbage.com Five design shifts. It's the number five that is it for this week. I hope this was helpful and I will see you back here next week for more Mastermind. Thanks so much for joining me this week. If you enjoy this podcast, I would love for you to leave a rating and a review. I read every single one and they really do matter. I also share extra tidbits and resources building on what we talk about here in my newsletter, Leadership Forward 321. You can sign up by texting the word impact to 66866 and finally. Definitely check out the links and resources that I mentioned in this episode@brooke richiebabbage.com podcast see you next week.
