Episode Summary: Fundraise Like A 5th Grader with Patrick Kirby

In this engaging episode of Nonprofit Nation with Julia Campbell, host Julia Campbell welcomes Patrick Kirby, the founder of Do Good Better Consulting and author of the bestselling book Fundraise Like a Fifth Grader. Released on June 11, 2025, this episode delves into innovative fundraising strategies inspired by the simplicity and enthusiasm of fifth-grade projects. Patrick shares his journey, practical insights, and humorous anecdotes, offering a fresh perspective on nonprofit fundraising.

1. Guest Introduction and Background

Julia Campbell opens the conversation by introducing Patrick Kirby, highlighting his extensive experience in the nonprofit sector and his recent success with his book, Fundraise Like a Fifth Grader. Patrick recounts his unconventional path into fundraising:

[03:09] Patrick Kirby: "I graduated with a politics degree... ran for the House of Representatives... got my butt whipped, like, horribly... raised more money than I was legally allowed to spend in a campaign... I'm a terrible politician. I might be a good fundraiser."

Patrick's transition from politics to nonprofit fundraising marks the beginning of his 20-plus-year journey, culminating in the creation of his consulting firm, Do Good Better Consulting.

2. Embracing a Childlike Approach to Fundraising

Patrick introduces the central theme of his book: adopting a childlike mindset to make fundraising more effective and enjoyable. He shares a pivotal moment inspired by his daughter's enthusiastic walkathon fundraiser.

[06:34] Patrick Kirby: "My daughter, who was seven, was so excited about this, she ninja kicked her way out the front door and went down every single house and asked people for money with no script, no hesitation, no fear... she raised so much money, she was the number one fundraiser in her class."

This story underscores the power of resilience, enthusiasm, and unapologetic asking—traits often inherent in children but lost as adults.

3. The Decline of Enthusiasm in Adult Fundraisers

Patrick and Julia discuss how adults often lose the innate excitement and creativity of fundraising as they become bogged down by tradition and fear of rejection.

[09:43] Patrick Kirby: "For some reason, we think it's more mature to not be bold or not to be curious... if it's not hilarious, it's sad. And I refuse to be the Debbie Downer person."

Patrick emphasizes the importance of maintaining passion and a positive attitude to prevent burnout and keep fundraising efforts vibrant.

4. Overcoming Institutional Resistance

A significant hurdle in innovating fundraising strategies is the entrenched "we've always done it this way" mentality within organizations. Patrick offers strategies to navigate and overcome this resistance.

[11:06] Patrick Kirby: "The idea that you cannot do something different or re-approach that is the most insane thing ever, because you have to evolve... Those that don't evolve are destined to fail."

He highlights the necessity of embracing change, such as integrating AI or personalizing donor interactions, to stay relevant and effective.

5. Fundraising Trends for 2025

Patrick outlines key trends shaping the future of fundraising:

• In-Person Connections: Despite the rise of digital communication, in-person interactions are becoming increasingly valuable as people seek genuine human connections.

  [18:06] Patrick Kirby: "People are desperate for human connection... double, triple, and quadruple down on all of that together."

• Focus on Big Donors: With big donors directing their funds to fewer organizations, building and maintaining personal relationships with these key supporters is crucial.

  [19:33] Patrick Kirby: "You never ask for a major gift unless you know the name of your donor's dog."

• Leveraging AI and Technology: Utilizing AI tools can save time and enhance personalization, allowing fundraisers to focus more on building relationships.

  [25:12] Patrick Kirby: "Using AI as a writing partner or a junior copywriter... It saves you time to take notes and meetings."

6. Creativity in Fundraising

Patrick advocates for infusing creativity and fun into fundraising efforts to stand out in a crowded nonprofit landscape. He shares a successful example from his consulting experience:

[21:20] Patrick Kirby: "We came up with suits and sandals... formal wear on top and casual wear on the bottom... it was the most ridiculous on paper thing ever, but people were so curious about it. It sold out its first year."

This approach not only attracted attention but also created a memorable and enjoyable experience for attendees, fostering stronger connections.

7. Building Support and Overcoming Isolation

Fundraising can often feel like a lonely endeavor. Patrick discusses the importance of leveraging support systems within and outside the organization.

[16:23] Patrick Kirby: "Fundraising is an absolutely lonely job because there's no one you can just complain to when something goes wrong... find your champions and ask them to participate."

He encourages fundraisers to engage board members, volunteers, and other stakeholders as allies and sources of support, transforming isolation into collaborative success.

8. Best Fundraising Advice

Patrick concludes with his top pieces of advice for fundraisers:

• Know Your Donors Personally: Understanding even the small details, like a donor’s pet's name, can significantly enhance the relationship and increase the likelihood of support.

  [33:49] Patrick Kirby: "Never ask for a major gift unless you know the name of your donor's dog."

• Engage the Next Generation: Targeting the children of business owners and future leaders can secure long-term support and leadership for the organization.

  [34:12] Patrick Kirby: "Ask the next generation of business owners to join your board and leadership team... secure your leadership for the next number of years."

9. Conclusion and Further Resources

Julia wraps up the episode by encouraging listeners to connect with Patrick and explore his book for more in-depth strategies.

[35:43] Patrick Kirby: "You can go to dogoodbetterconsulting.com... find the book on Amazon.com right now."

Patrick expresses his gratitude for being featured:

[36:08] Patrick Kirby: "Thank you so much for having me on. It's been on my calendar for a while. I was really excited about it and did not disappoint one bit."

Julia invites listeners to subscribe, leave reviews, and connect with her on Instagram to stay updated on future episodes.

Key Takeaways:

• Adopt a Childlike Mindset: Embrace the enthusiasm, resilience, and creativity of children to make fundraising more effective and enjoyable.

• Innovate and Evolve: Challenge traditional methods and be willing to implement new strategies, including leveraging AI and enhancing personalization.

• Build Strong Relationships: Focus on cultivating deep, personal connections with major donors and engage the next generation for sustainable support.

• Infuse Creativity and Fun: Stand out in a crowded nonprofit space by creating unique and memorable fundraising events.

• Leverage Support Systems: Overcome the isolation of fundraising by engaging board members, volunteers, and other stakeholders as supporters and collaborators.

This episode offers a refreshing perspective on fundraising, encouraging nonprofit professionals to rekindle their passion and approach their work with the unbridled enthusiasm of a fifth grader.