Podcast Summary: How Boards Can Lead through Turbulent Times with Crystal Cherry

In the episode titled "How Boards Can Lead through Turbulent Times," hosted by Julia Campbell on Nonprofit Nation, industry expert Crystal Cherry, Principal and CEO of The Board Pro, delves into the critical role that nonprofit boards play during periods of uncertainty. Released on May 28, 2025, this episode offers invaluable insights for nonprofit leaders aiming to strengthen their organizations amidst challenges such as political shifts, economic downturns, and crises.

Introduction to Crystal Cherry

Julia Campbell introduces Crystal Cherry, highlighting her extensive background in the nonprofit sector. With over two decades of experience ranging from small to mid-sized nonprofits and various service areas, Crystal has a profound understanding of board dynamics and the unique challenges boards face.

Crystal Cherry [03:16]: "A lot of them have not been equipped and just not really sure what the power is that they have in order for them to make effective changes."

Evolving Roles of Boards in Uncertain Times

The conversation begins with an exploration of how nonprofit boards are adapting to turbulent environments. Crystal emphasizes the importance of proactive engagement between boards and executive directors to navigate potential crises effectively.

Crystal Cherry [04:24]: "I think the biggest thing is how do we remain calm even when we may feel uncertain. Modeling leadership and modeling calm, even in Times when we're not sure what's going on as well."

She shares a practical example from her experience on a nonprofit board in Atlanta, where they collaboratively developed scenarios to address potential funding cuts. This strategic planning ensured preparedness and resilience.

Maintaining Communication and Transparency

Crystal addresses the tendency of some boards to become disengaged during crises, advising against "putting their heads in the sand." She underscores the necessity of continuous communication, not just within the board but also with donors and stakeholders.

Crystal Cherry [07:30]: "Know your stuff. Know the ecosystem that your organization is in, Know what crisis might occur because of what's happening, and know how you're going to find a solution to address that crisis in the event it happens."

Commitment to Diversity, Equity, and Inclusion (DEI)

The discussion transitions to DEI, where Crystal advocates for authenticity over performative actions. She advises boards to stay true to their mission and values, emphasizing the importance of serving the communities they represent rather than getting entangled in changing terminology.

Crystal Cherry [08:22]: "Stay true to your mission, stay true to who you are, and don't get caught up in words and language. So you may not say diversity, equity, inclusion, but just keep doing the work."

Crystal also highlights the challenges boards face in achieving representation, pointing out that many board members lack direct experience with the communities they serve. She advocates for intentional recruitment from diverse backgrounds to bridge this gap.

Crystal Cherry [11:47]: "A lot of organizations... will say, we'll have individuals who will come in and they'll be a governing board... who are actually interacting and engaging with those communities to serve on committees, to serve on an advisory council."

Board’s Role in Fundraising and Financial Stability

Fundraising emerges as a critical topic, with Crystal outlining the essential role boards play in ensuring financial health. She emphasizes that board members must lead by example by making personal contributions and leveraging their networks to support the organization.

Crystal Cherry [14:28]: "The first thing they have to do is make their own gift. You can be involved with this organization and on this board advocating for its mission and you've not made a donation."

She also advises diversifying funding sources to mitigate the impact of federal or private funding cuts, encouraging creative approaches such as peer-to-peer fundraising and recurring giving programs.

Crystal Cherry [17:37]: "We are in crisis. There might be a time where we might be able to fulfill our mission. And we cannot rely as we see on federal funding and as private as our only source of income. So now is the time for us to diversify."

Embracing AI and Digital Tools

Addressing the integration of technology, Crystal discusses how AI and digital tools can enhance board operations without compromising the personal touch that is vital for nonprofit success. She recommends using AI for tasks like meeting documentation and donor communication while maintaining human interaction to foster genuine relationships.

Crystal Cherry [19:12]: "Make sure that you're not running from it, but embracing it, but learning how it can best help you do a better job than what you've been doing."

Engaging and Recruiting Board Members

Crystal offers strategies for engaging existing board members and recruiting new ones. She stresses the importance of continuous engagement beyond board meetings through regular updates, personalized interactions, and clearly defined roles.

Crystal Cherry [22:08]: "Have a pipeline now, even if you don't have any vacancies... start cultivating relationships now."

For recruitment, she advises organizations to be intentional, targeting individuals who bring diverse skills and perspectives, and not solely relying on personal networks which may lack diversity.

Crystal Cherry [26:07]: "Do some targeted recruitment for people who will help fill that gap and fill that matrix so that you have the right people and be intentional."

Encouraging Proactive and Intentional Leadership

Throughout the episode, the theme of intentionality and proactive leadership is prevalent. Crystal encourages boards to evaluate their effectiveness regularly and make bold decisions when necessary to ensure organizational resilience.

Crystal Cherry [30:03]: "I think it's taking a look around the room and saying, you know what? We need to find some other folks."

Final Words of Encouragement

In concluding the episode, Crystal offers heartfelt encouragement to nonprofit leaders, acknowledging their dedication and urging them to persevere through challenges with optimism and resilience.

Crystal Cherry [31:24]: "Keep your head down and keep your stamina up. Keep your head down and just keep coming every day. Put one foot in front of the other and trust that you have the ability to get the job done."

Connecting with Crystal Cherry

For listeners seeking further guidance, Crystal Cherry can be reached via LinkedIn or through her website at theboardpro.com. She is open to consultations and eager to support nonprofit boards in enhancing their leadership and operational effectiveness.

Conclusion

This episode of Nonprofit Nation provides a comprehensive roadmap for nonprofit boards striving to lead effectively through turbulent times. Crystal Cherry's expertise illuminates the pathways for maintaining financial stability, embracing diversity, leveraging technology, and fostering engaged and proactive board members. Nonprofit leaders and board members alike will find actionable strategies and inspiring motivation to navigate their organizations successfully amidst uncertainty.