What does it mean to live by a code in the modern world? In this episode of North Idaho Experience, Seth and Eric sit down with Chris Hunt — creator of Code of the West, former Black Rifle Coffee Company Art Director, and keeper of old-school frontier wisdom for a new generation. Chris breaks down how growing up around truck drivers, cowboys, and construction workers shaped his worldview, what he learned riding shotgun with Evan Hafer during the Black Rifle IPO, and why the timeless values of our grandpas still work as an operating system for life today.

This conversation digs deep into the crisis facing young men, why Gen Z is missing rites of passage and real-world experience, how stoicism and frontier philosophy intersect, and why living with courage — even in small, everyday ways — changes everything. Chris also shares the story behind building Code of the West from scratch and what it takes to think independently in a world designed to keep you reactive.

If you're drawn to North Idaho's values-driven lifestyle, authentic community, and the idea of building a life that actually means something — this episode is for you. And if you're thinking about making the move to North Idaho, reach out to our real estate team. We'd love to help you find your place here.

📺 Subscribe to North Idaho Experience on YouTube

Instagram: https://www.instagram.com/northidahoexperience/
Facebook: https://www.facebook.com/northidahoexperience
Youtube: https://www.youtube.com/channel/UCHz9XczupyJ93VRtqfQEW-g

For the most up-to-date real estate listings check out our North Idaho Experience mobile app - click above to start searching today!
https://apps.apple.com/us/app/north-idaho-experience/id6755906887

Grab our Relocation Guide: https://sholink.to/Relocation

Your Ultimate Selling Game Plan guide: https://sholink.to/Sellerguide

💼 Interested in sponsoring a future episode or collaborating with us?
Email us at info@nidexperience.com

🛠 For Real Estate Services or Questions:
Contact us at seth@nidexperience.com
Phone: 208-618-4421

Finding Freedom Idaho INC
Equal housing opportunity
======