In Episode 9 of Notion in Practice, Tim Jeffries and Jerwin Parker tackle the question on every Notion power user's mind: what will custom agents actually cost and is it worth it?

With usage-based pricing for Notion custom agents rolling out, Tim and Jerwin discuss what stays free (personal agent / Nosy, enterprise search, meeting notes) and what gets metered (custom agents). They walk through the three-layer model Smooth Ops uses to architect AI inside Notion: Agents, Skills, and Guides and why this structure keeps costs predictable while making your AI dramatically smarter.

In this episode:

What you actually pay for in Notion AI (and what's free)
The three-layer model: agents as orchestration, skills as SOPs, guides as reference material
A real example: how Tim's calendar-sync custom agent costs ~$150 AUD/month and why it earns its keep
How picking the right LLM (Haiku vs Sonnet vs Opus) per agent changes your bill
Why clean databases are the non-negotiable foundation before any AI work
When to reach for Claude + Notion MCP instead of staying inside Notion
Meet Al, Tim's chief-of-staff personal agent, and how he handles every domain via dynamic skill-matching
Why every skill needs an owner and a verification cadence: governance, not just authoring

Three actionable takeaways:

Start with your data structure: clean, well-named databases are the foundation everything else relies on.
Set up your personal agent (Nosy) with strong custom instructions before you build a single custom agent.
Build skills as separate, reusable pages and keep custom agents lightweight: they should orchestrate, not contain logic.

Who this is for: New, Intermediate-to-advanced Notion users, consultants and operators who want to use Notion AI without burning through credits: especially anyone planning their custom agent strategy ahead of usage-based pricing.

🎁 Tim's special offer for listeners: If you're struggling to set up your personal agent instructions, reach out to Tim directly: he's giving away a free instructions starter kit to anyone who asks. (Mentioned around the takeaways at the end of the episode.)

📚 Further reading: Tim's Substack article Structure is the Strategy: open.substack.com/pub/smoothopsconsulting

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