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On this episode of Novel Ideas, Rachel sat down with Ashwath Narayanan, Founder & CEO of Social Currant, to talk about what it really takes to build enduring, people-powered media.

Ashwath launched Social Currant while still in college. Today, he’s helping some of the biggest organizations in our space connect with creators who have trust, voice, and reach.

We covered a lot, including:

* Why distribution needs to be treated as seriously as message

* What progressive orgs can learn from content creators about consistency and authenticity

* How we can stop renting audiences—and start building relationships

* Why creator partnerships are a form of organizing

* And how we grow this ecosystem for the long haul, not just the next campaign

Ashwath is a sharp,strategic voice at the intersection of media, tech, and organizing. This conversation is packed with insight—and a roadmap for what comes next.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit novelmessaging.substack.com