Podcast Summary: NVIDIA AI Podcast

Episode 288: How AI-Powered Holograms Are Reimagining Fan Experiences at the Big Game
Date: February 4, 2026
Host: Noah Kravitz
Guest: Jia Lee (Co-founder, President, and Chief AI Officer, LiveX AI)

Episode Overview

In this episode, host Noah Kravitz speaks with Jia Lee, co-founder, president, and chief AI officer of LiveX AI. The conversation explores how AI-powered, human-like holograms are being deployed to enhance fan experiences at high-profile events such as the Super Bowl, and how this technology is transforming interactions across industries.

Key Discussion Points & Insights

1. Introducing Jia Lee and LiveX AI

• Jia’s Background ([01:14]):
  Jia shares his journey from early AI days to leading roles at Snap and Google Cloud AI, teaching at Stanford, and building LiveX AI.

  • “I was leading AI and AR efforts [at Snap] ... I built and co-founded the Google Cloud AI organization ... and taught at Stanford the future of AI agents.” ([01:14])

• LiveX AI’s Vision
  Bridging the digital and physical worlds, LiveX AI creates human-like AI agents with appearance, voice, and intelligence, aiming to provide seamless, human interaction in everyday experiences.

  • “We at LiveX AI really want to bridge the digital world and the physical world and bringing everyone the face of AI.” ([02:27])

• Name Origin Clarified ([03:28]):
  The company name “LiveX AI” is a fusion of “live” and “AI” – expressing the goal of improving living experiences through ever-present AI agents.

2. What Are Human-Like AI Holograms?

• Definition & Use Cases ([06:11]):
  LiveX AI’s agents are not chatbots but full-sized, lifelike holograms that interact as humans would.

  • “It’s a human size, holographic, full size one that you can interact with that really connects with people way better than, you know, typing.” ([06:11])

• Retail Example:
  Agents can recommend products, check inventory, direct to aisles, and escort to checkout lines—replicating and enhancing a human concierge.

3. Why Physical AI Now? Gaps in Customer Experience

• The In-Person Experience Gap
  Despite digital progress, 80% of US retail is still in-store ([08:55]), but digital tools don’t translate seamlessly into the real world.

  • “There is a gap that we don’t know what the user needs and how the users are served and how do we bring that digital experience to the physical world.” ([08:59])

• Brand Challenges:
  Brands often lack real-time, accurate, in-person information and tools to serve customers directly in stores, leading to missed opportunities and frustration ([31:48]).

4. LiveX AI at Major Events: Super Bowl 2026 Activations

• Scale & Scope ([11:35]):
  Over 20 activations across airports, fan zones, parks, and even city offices, supporting millions of fans throughout Super Bowl week.

• Lyra—The AI Hologram Agent ([13:08]):
  “Lyra” and her colleagues greet fans at arrival points, answering questions about logistics, local recommendations, emergencies, and event navigation.

  • “When you land...where is the luggage? ... Where should I check out while I have a little time before the game? ... Which restaurants should I go [to]?” ([13:30])

• Safety and Real-Time Guidance:
  Lyra can direct fans during emergencies or heavy traffic, aiming both for engagement and practical assistance.

5. Impact on Fan Engagement and Sports

• Transforming Expectations ([17:21]):
  The experience of real-time interaction with human-like holograms could redefine what fans expect from events, making memorable moments, education, and connection more accessible.

• Athletes and AI Agents ([19:07]):
  The tech opens the possibility for athletes and celebrities to authentically connect with fans through personalized AI agents, deepening relationships.

  • “This is the future of AI agents that can help [athletes] represent them in an authentic way and provide that connection that everybody, the fans would appreciate.” ([19:07])

6. Technology Behind the Holograms

• Key Challenges ([20:29]):

  • Efficiency: Holograms must respond in real-time—delays ruin the experience.
    • “Suppose you are in the stadium and there is a human-like AI agent that looks perfectly, but you have to wait for a minute to hear what it responds to.” ([21:23])
  • Accuracy: Must give intelligent, actionable, context-aware interactions.

• NVIDIA Collaboration:
  Uses NVIDIA’s hardware (notably RTX 6000 GPUs) and AI frameworks (Triton, NIM, Nemo, TensorRT) for fast, scalable, on-prem and cloud-based deployments.

  • “[We] have been benefited from Nematron, from Triton and TensorRT, Nemo, all these different components. Because building a human-like AI agent is … very complex.” ([22:55])
  • “We can increase the average token speed by six times comparing to a traditional inference framework.” ([26:56])

• On-Prem vs. Cloud Deployments:
  For massive events, both on-prem (for reliability—NRF, Super Bowl) and cloud-based (for scalability) solutions are used ([28:25]).

• Unique GPU Capabilities:
  RTX 6000 GPUs handle both complex graphics rendering and multimodal AI models, outperforming typical server setups ([29:10]).

7. Broader Applicability and the Future

• Industries Primed for Adoption:
  After retail and events: travel, hospitality, healthcare (as a connective interface for patients), and more ([30:19]).

• Brand Enthusiasm & Rationale:
  Fortune 500 brands are eager, seeing hologram-based AI as a way to maintain control and real-time accuracy in customer interaction, surpassing the limitations of chatbots ([31:48]).

• Vision for the Next Decade:
  Holographic, human-like AI agents will become everyday, omnipresent guides and assistants, enhancing human connection in all walks of life:

  • “...wherever you go, there could be that human-like AI agent that can connect with you ... I hope it can make more positive impact to our everyday life.” ([34:37])

Notable Quotes & Memorable Moments

• On the Impact of Human-Like Agents:

  • “As humans, we’re not designed to type … we appreciate that human connection: how it looks, how it interacts, behaves, sounds, and really helps you like a human.” ([06:11]) — Jia Lee

• On Real-World Challenges:

  • “In such a crowded indoor scenario, Internet is always awful… By deploying everything on prem on the NVIDIA GPUs … we are able to serve crowds with that seamless experience.” ([23:49]) — Jia Lee

• On the Future:

  • “In my vision, that will be part of our everyday life and hope our entire industry would move as fast as possible to bring that to reality.” ([36:08]) — Jia Lee

Key Timestamps

• [01:14] Jia Lee’s background and vision for LiveX AI
• [04:37] Explanation of LiveX AI’s holographic agents
• [08:55] Statistics on in-person retail and the digital gap
• [11:35] Super Bowl activations overview
• [13:08] Lyra the AI agent and fan interaction examples
• [20:29] Key technical challenges in building life-like holograms
• [22:55] NVIDIA hardware & software’s role in powering the solution
• [26:56] Six-fold speed improvement using NVIDIA frameworks
• [30:19] Expansion into travel, hospitality, and healthcare
• [31:48] Insights on brand interest and application in retail
• [34:37] Five- to ten-year outlook on the widespread adoption of AI holograms

Where to See and Learn More

• Visit LiveX AI’s website and follow on LinkedIn for recent news and upcoming activations ([36:47]).
• Catch LiveX AI’s demos at GTC and live event activations.
  • “If you are in the Bay Area, come to check our activations at different fan zones…and airport. Experience that in the real world.” ([37:19])

Closing Thoughts

The episode shines a light on how LiveX AI’s partnership with NVIDIA is bringing immersive, human-like AI holograms to the forefront of fan experiences, with potential implications across industries. Through technical innovation and a focus on human connection, AI agents like Lyra promise to reshape how customers interact with businesses and environments, making moments more memorable, safe, and seamless.