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Neste episódio exploramos a história por trás da Estée Lauder e da L’Oréal. Exploramos as suas origens e explicamos como se tornaram líderes globais na indústria de cosmética. Descubra os seus modelos de negócio inovadores e aprenda porque são considerados negócios excecionais no mundo da beleza.

Referências:

Podcasts:

Leonard Lauder: "We're a Family in Business, not a Family Business" | Stanford Graduate School of Business

⁠The Company I Keep, My Life in Beauty by Leonard Lauder⁠

T5#04. Estée Lauder vs. L’Oréal: Impérios da Beleza