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Narrator
If you drive 90 miles northeast of Nashville into the foothills of the Appalachian Mountains, you'll land in Gainsborough, Tennessee. How would you describe this place? I
Local Resident 1
think
Narrator
raw would be a good word to start. Just over a thousand people live here. Many go back generations.
Local Resident 2
I was related to pretty much everyone here.
Narrator
But in the fall of 2024, a group of outsiders started scooping up big tracts of land
Local Resident 1
that piques my interest because most time he would sell it to Jim Bob over the holler.
Narrator
As the battle for the future of America plays out in one small town,
Local Resident 1
we were all flat footed. We didn't have a clue. Developers with right wing ties have purchased hundreds of acres of land in the area. The first thing you see when it pops up is Pioneers in Appalachia.
Narrator
Pioneers in Appalachia. But the goal wasn't just to buy real estate.
Developer Representative
We need cities on a shining hill that exemplify and embody the healthy, natural human way of life. The Christian way of life. Stop right there. Is that normal?
Narrator
From Bloomberg News and the Big Take podcast, this is Our Town. A show about what happens when a small town becomes the site of a social experiment. God need men to rule.
Developer Representative
We're on the cusp of, I think a land grab in Appalachia. Our hometown is not a test tube. And decides to fight back.
Local Opponent 1
Do not use my hard work to sell your bul.
Local Opponent 2
They're not just opposing what's being planned for here. They feel like they're standing in opposition to an entire administration.
Narrator/Host
Guess you didn't move in on a bunch of dumb hillbillies now. Did you?
Narrator
Listen to Our town on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Released: August 9, 2026
Hosts: Bloomberg’s Joe Weisenthal and Tracy Alloway
Episode Type: Series Introduction Teaser
This special episode introduces “Our Town,” a forthcoming podcast series from Bloomberg News and the Big Take podcast. The series sets out to explore dramatic changes in the small Appalachian town of Gainsborough, Tennessee, after outside developers with distinct social and ideological agendas begin buying up large swathes of land. The show promises a deep dive into the clash between long-time residents and newcomers in the context of broader American cultural and political battles.
The episode teaser carries a measured, investigative tone blended with local color and biting authenticity. The quotes reveal both suspicion and wit from residents, as well as the earnest ambitions (and provocations) of the developers. The podcast promises in-depth storytelling that humanizes all sides of the ensuing culture clash.
“Introducing: Our Town” sets the stage for a gripping, real-world narrative about a small Appalachian town swept into a turbulent experiment combining land development, culture wars, and local resistance. Through intimate interviews and vivid storytelling, the podcast aims to reveal not just what’s changing in Gainsborough, but what these changes say about the future of American community life. Listeners can expect an exploration at the intersection of economics, politics, and identity — with a strong sense of place and personality.