Josh Wolfe (21:15)
So there's three layers of incentives and man, you really nailed it. I actually haven't really heard somebody that is not a full time venture capitalist or a limited partner nail these issues. So very prescient, very shrewd. Here's the three layers. First, think about the LPs. You're an endowment or you're a foundation or you're a hospital. You're giving 5% by law, of your charitable assets every year. You want to continue to earn more than 5% so that you can grow that base and invest in campuses and scholarships or expand hospital systems and whatnot. So you Invest, you know, 60, 40 bonds, equity. Now you do the Swenson model from Yale and you start introducing some private equity. And now you're extending your duration and you're extending your liquidity. But you're doing it because you think you're getting better returns. Okay? Returns are a function of how much capital is going into a sector. If there's a ton of capital going into a sector, if you're early, you're going to do really well. If you're late, you're going to be doing really poor because as Buffett says, you pay a high price for cheery consensus. And once it's consensus, you're not making money. So the LP's incentive is to make as much money they can for their benefactors, whether they're patients or scholars or charitable giving. The VC's incentive is two things. One, get the best return so that you can compete. If I'm only earning 12% and a pure VC is earning 20%, money is going to go where it's going to be well treated and I'm going to lose to that. So the cost of my capital for the cost of an LP's capital is outperformance. So I've got to outperform, which means I have to be earlier. I have to own more. I can't just do stupid deals. Sophisticated LPs will not just look at the logos that you have, which is the game that you've always sophisticated LPs from mutual funds and from some hedge funds. You know, you'd see the Q4 filings and they always threw in the name. Oh, we were in Nvidia, you know, and they would market their top 10 holdings. But BS, you know, they lost money on it, right? And so that is a really important incentive. And the sophisticated LPs will actually know down to the partner at the firm or the team or the deal team who was responsible for this, what was the entry point. They will talk to the founders and say who was your most valuable investor, who got you your first 10 hires, who helped with your syndicate construction for your later rounds, who made customer introductions, who was a valuable board member, who never showed up, who was asleep in the board meetings, all that kind of stuff. So there is a level of due diligence that LPs have to do to know are you a value add investor or are you a poser or pretender that's just buying a logo or a brand name? Okay. The other incentive and then we'll get to the founders liquidity is you have this weird dynamic of what I've called the minnows and the megas in venture capital. This is in preview, a shakeout that is going to happen. The minnows are the thousands of small sub $500 million funds that proliferated when the cost of capital was low, rates were low, everybody was making money. You had a roommate that started a company and you got into Pinterest or you knew somebody at Meta and they gave you a deal and blah blah, blah blah blah. And when you had the tigers and the softbanks and the abundance of follow on capital, every round was an up round. You had paper marks that kept going up and up and up and it looked great. And you're reporting these paper marks and then sometimes these things became zeros. Okay, but you raised your next fund before they became a zero. Those are the minnows. I was with one of my very large LPs has hundreds of millions of dollars invested with us. And I said I think there's going to be a 50% extinction rate amongst these minnows. And he said Josh, that is ridiculous. It's going to be 90%. So you are going to have a mass extinction now why by the way not because they're just bad investors. It's Shakespearean, okay? Shakespearean in that these are partnerships. People start to hate each other when it becomes hard. People start to hate each other when there's down rounds. People start to hate each other when somebody else deal is a crappy deal and they're bringing down your carry. And so partnerships are fragile things, just like relationships and marriages and they can break up. And so you have a lot of VCs that started in the past few years. They're not experienced in going through cycles. They have inadequate reserves to continue to fund their companies. So you're going to have an extinction that I would consider involuntary exits. Okay, then there's voluntary exits, which is another interesting dynamic. And there's a playbook for this, which is 2009 to 2014, all the big private equity firms reached a level of scale, several hundred billion dollars AUM assets under management, where they basically said, we're diversified, where alternative asset platforms, Carlyle, Blackstone, kkr, tpg, Apollo, all went public. The same thing is going to happen in venture with probably five or six firms. My prediction is, and they're all great people running great firms, but they're starting to play a different game. And that game, Andreessen Horowitz, General Atlantic, General Catalyst, Insight, Lightspeed, a handful of others, all at 80 or 100 billion AUM, have built great firms, but are thinking about how do we create generational wealth for the founders and go public. Different incentive. How do I make my LPs the best money or get the best founders? It's about asset gathering and liquidity. Now we go to the founders. I can tell you I've been on both sides of this. On the one hand, you want to be fully aligned with your founders, meaning I'm in a fund, it's 10 years. Some VCs vest over two or three or four years. We vest. And all of our partners vest over 10 years. The same duration that you're. If you're an LP with me, your money's locked up. It's the right thing to do, Buffett style. And the guy that put me in business, Bill Conway, who's the Carlyle founder, this is what they did. So if you're an entrepreneur and you start a company and people are tripping over themselves to get in, they might entice you with green mail and say, yes, we're going to invest just like you said, Joe, $50 million, but we're going to give you 20 million of liquidity. Okay, now I will say this. 2019, I'm on a Zoom call for an amazing company called Control Labs that we sell to Meta for a little under a billion dollars. And I love this company and I love the founders. And this is before everybody was on Zoom during COVID And I'm looking at the Zoom window and I see one of the founders and I text the other founder because I think that they're selling too early and I'm the lone board member that didn't have a veto. But I'm like, I really think we should stay the course and we should keep going. And I made a terrible, terrible mist mistake because I'm looking at the zoom window and I see the guy and I look closer and I text the other founder. I'm like, is he still in a dorm room? And sure enough, he was in a dorm room as a PhD had made no money.