What happens when you’ve poured 6 years of your life into a business… and then have to let it go?

Not pivot or scale back, but actually close the doors.

In this episode of Off Script, On Brand, I sit down with Sian Murray, founder of Pleasant State, for an honest conversation about what that looked like.

We talk about the reality of shutting down a business after years of building it from the ground up — the grief, the identity shift, the pressure to stay optimistic while things weren’t going well behind the scenes, and the moment she and her business partner admitted it was time to close.

But this episode is also about redefining failure, untangling your worth from what you’ve built, and what happens when you stop gripping onto something because you’re scared to let it go.

In this episode, we explore:

• The emotional and practical reality of closing a business
• The pressure of continuing to “show up” while struggling behind the scenes
• Why optimism kept her going through the hardest seasons
• The decision to be transparent with her community — and the response that followed
• Motherhood, identity, and how her perspective has shifted
• What “failure” means to her now
• Moving into the next chapter with far less fear

This one is raw, reflective, vulnerable, and incredibly important for anyone who’s ever tied their identity to what they create.

Listen on Apple Podcasts or Spotify.

PS — this is the final episode of Season 1
If you’ve been here since the beginning, thank you. You're a legend! And if you’re new here, welcome — there's another 9 episodes waiting for you to binge.

To follow along on Sian's journey head to: https://www.instagram.com/sianleee/

To work with Sian, email: sianmurray3@gmail.com