Welcome back to another episode (the second to last of season 1!) of Off Script, On Brand!

Today's episode is with Retreat Yourself Founder and Director Kate Williams.

In this episode, Kate and I talk about the journey behind building a purpose-led, multi-million dollar wellness brand, and the life experiences that shaped it.

From spending seven years travelling the world after high school, to navigating a quarter-life crisis that led to a one-way ticket to Melbourne and a jump into corporate life, Kate shares how each chapter played a role in defining what she truly wanted, which is helping people actually enjoy their lives.

This conversation dives into her core belief that tomorrow isn’t promised, and how that philosophy became the foundation of her brand. We also get into the realities of leadership and what it looks like to run a growing team as a deeply empathetic person. Kate shares openly about the challenge of separating emotion from decision-making, learning to compartmentalise stress, and leading a business without letting it consume her.

In this episode, we explore:

How forgoing university and seven years of travel shaped her
The quarter-life crisis that led to a one-way ticket to Melbourne and a move into corporate
Building a team with flexibility and hiring from diverse walks of life
The challenge of leading as an empathetic person and making decisions without emotion
Learning to compartmentalise stress while running a multi-million dollar business
Balancing business growth with being a present mother to her two young kids
Her intense season of burnout and how it reshaped the way she approaches life, work, and success
Nervous system regulation habits that helped her manage pressure and responsibility
Why she's choosing to show more than just the highlights on social media

Follow Kate & Retreat Yourself

Retreat Yourself: retreatyourself.com
Retreat Instagram: https://www.instagram.com/retreatyourself_box/
Kate's Instagram: https://www.instagram.com/katebuchannn/

Use "OFFSCRIPTONBRAND" to get 20% off Retreat Yourself gift boxes!!

The Reality of Growing a Purpose-Led Business with Kate Williams