Welcome back to Off Script, On Brand. We took a short break, and I’m SO excited to be back in your ears. In this episode, I sit down with Australian contemporary artist Erin Reinboth to talk about building a creative life, navigating life-altering moments, and what it really looks like to turn your creative art practice into a business.

From growing up surrounded by entrepreneurial parents who championed creativity from day one, to making intentional decisions about her career path early on, Erin shares how she’s always approached her work with both vision and strategy.

But this convo also moves into a deeply personal chapter, the birth of her second son and his undetected heart condition, which changed everything for her and her family. During her time in the NICU, she found herself returning to sketching and drawing as a form of processing. That experience became a turning point, eventually leading her to painting and into her first solo exhibition.

We talk about the misconceptions of being a full-time artist and building a multifaceted, sustainable business with multiple income streams and creative outlets.

We also chat about identity, growth, and the power of environment, from surrounding yourself with people who expand what you believe is possible, to stepping into a more honest, and authentic version of who you are.

In this episode, we explore:

How growing up in an entrepreneurial, creative household shaped her path
Choosing textile design with a clear vision, and how being outcome-focused supported her early career
The life-changing experience of her son’s heart condition at birth and how it shifted everything
Returning to art and having a solo exhibition after her time in the NICU
The realities of doing art full-time and building a sustainable, diversified creative business
Turning 40, letting go of people-pleasing and feeling more herself than ever
Realigning representation and partnerships to reflect her values
Building More House (a creative space for the community) and Create Club in Ashmore Arts

Follow Erin:

Website: www.erinreinbothart.com
Instagram: https://www.instagram.com/erinreinbothart/
More House: https://www.morehousetorquay.com.au
More House Instagram: https://www.instagram.com/more_house_torquay/

This episode is supported by Amanda Jane Copy.
For business owners who are done overthinking every caption, email, and website tweak — if your brain’s full but your content isn’t converting, you need this.
Clarity, structure, and someone in your corner → amandajanecopy.com. @amandajanecopy

When Life Forces the Pivot with Erin Reinboth