This week on By Design, we tackle the outdated economics of the creative industry by applying the high-leverage principles of entrepreneurial titans. Designer-creatives are problem-solvers who deserve to be compensated for the value they create, not the hours they clock.

Why does charging by the hour actually punish me for being fast and skilled? How can I use a simple formula to justify a significant increase in my project pricing? What is the difference between a "nice to have" and a high-leverage "Dream Outcome" in a client brief?

Expect to learn about The Hormozi Value Equation, why higher prices inherently increase perceived quality, the importance of outcome-based pricing, how to structure a Value Assessment interview, and much, much more...

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Chapters

00:00 The Myth of the Starving Creative03:07 Rethinking Compensation for Creatives06:01 The Value Equation: Charging for Impact09:01 Understanding the Dream Outcome12:00 Price Perception and Client Relationships14:56 Delivering Value Over Ego