In this Office Hours episode, Grace Van Hollebeke sits down with Karen Magee, President of Valerie Wilson Travel, to discuss leading a legacy luxury travel brand into the future. Karen shares her journey from finance to travel, the values that define exceptional hospitality, and how travel advisors can stand out in an increasingly competitive landscape.

They explore what it takes to scale a high-touch luxury brand while staying true to its roots, the power of strong client relationships, and how evolving technology is shaping the industry. Plus, Karen shares candid insights on leadership, balancing career and family, and the lessons she’s learned stepping into this role during a pivotal time for Valerie Wilson Travel.

If you're looking to build a lasting brand in travel, this episode is full of insights on growth, differentiation, and high-impact leadership.

Key Moments:

(02:06) From Finance to Luxury Travel – How Karen made the leap from the financial industry to leading a major travel brand.
(04:38) Learning from Legacy Advisors – Why experience is invaluable and how to blend it with fresh perspectives.
(10:50) The Future of Travel Advisors – How the industry is evolving and where travel advisors should focus their energy.
(14:12) Building a Hospitality-Driven Brand – The values at the core of Valerie Wilson Travel and why they matter now more than ever.
(16:56) Standing Out in a Crowded Market – How advisors can differentiate themselves in a world of increasing competition and digital noise.
(20:48) The Role of Social Media & Marketing – Does social media really bring in business, or is it just brand hygiene?
(27:29) Leadership Lessons & Navigating Change – The key skills Karen has sharpened as she leads Valerie Wilson Travel into its next chapter.
(32:48) Balancing Career, Family & Travel – Karen’s honest take on juggling leadership, motherhood, and a demanding industry.
(36:36) Taking Risks & Trusting the Process – The mindset shifts that helped Karen embrace leadership and change with confidence.

Key Takeaways:

Luxury travel is built on relationships. The best advisors don’t just book trips—they anticipate needs and elevate experiences.
Experience matters. Travel advisors get better with time, and learning from those with decades of knowledge is a competitive advantage.
Social media is a resume, not a sales tool. While important for credibility, real business still comes from referrals and direct outreach.
Leadership requires patience and vision. Trust, communication, and a clear mission are essential for leading a company through change.
Balancing work and life isn’t perfect. Success comes from being intentional, setting priorities, and knowing when to say no.

Follow Along:

Karen Magee: LinkedIn | Valerie Wilson Travel

Grace Van Hollebeke: LinkedIn

Lucia: Website

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Inside Valerie Wilson Travel: The Future of Luxury with Karen Magee

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