In this Office Hours episode, Grace sits down with Lila Fox, founder of Lila Fox Travel Company, to talk about the unconventional path to success in luxury travel: doing less on purpose.

After a fast-paced career in engineering, Lila built a high-touch, high-impact business rooted in creativity, discretion, and calm. She shares why she turned down more clients, cut her list by 75%, and walked away from a top-producing role—all to build a business that felt more like hers.

Grace and Lila dive into what it actually means to serve ultra-high-net-worth clients, how to succeed without hiring a team, and why not every business needs a complicated tech stack or SOP playbook. If you’ve ever felt pressured to scale just because everyone else is, this episode will challenge how you think about growth, productivity, and freedom.

Key Moments:

Why Lila left a thriving career in engineering for travel
The mindset shift that helped her create more with less
How she attracts UHNW clients without marketing
The difference between luxury clients with money vs. real wealth
Why she doesn’t carry business cards—or take discovery calls
Cutting 75% of her client base and earning more
When hiring help is actually the wrong move
Why she still runs her business on Excel

Key Takeaways:

Simplicity can be a strategy—not a sacrifice
Serving fewer clients better can lead to more revenue
High-end clients value exclusivity, privacy, and discernment
You don’t need fancy tools if you’re highly organized
Not everyone should build a team—and that’s okay

Follow Along:

Need help simplifying your business? Lucia CoPilots can support you behind the scenes. DM Grace on Instagram (@GraceVanHoll) for personalized recommendations.

Serving the Ultra-Wealthy: Lila Fox on Attracting UHNW Clients