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What if the biggest mistake in deer hunting isn't your setup, your gear, or your scent... but simply refusing to leave a spot that isn't producing?

This week, Eric sits down with Anthony Heller of Deer Vane to talk public land whitetails, mobile hunting, mock scrapes, cell camera strategy, and why comfort zones keep hunters from finding better deer. Anthony shares the unbelievable story of a 171" Wisconsin buck, how a single midday trail camera photo changed his entire approach, and why sometimes the best move is abandoning tradition and hunting where the deer actually are.

The conversation also dives into leased land, HLRBO, spot-and-stalk whitetail encounters, hunting pressure, entrepreneurial lessons, and why success in both business and hunting is usually years of work that nobody sees.

If you've ever caught yourself saying, "This is just where we hunt," this episode might change the way you look at every property you step onto.

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