Learning to rope at 40 has humbled me in all the best and worst ways, because nothing exposes your ego faster than being a beginner in front of people who’ve been doing something their whole lives. In this episode, I’m talking about a phrase I’ve been repeating to myself in the branding pen: embarrassment is the cost of entry.

We’ll explore what this phrase means, why so many of us feel threatened by embarrassment, our addictions to competence, the messy stage of growth, and the wonderful rewards that come from stepping out of our comfort zones.

Podcast Episode Highlights:

Thoughts on stepping out of our comfort zone
Branding season is coming
Embarrassment is the cost of entry (what this means)
Why does embarrassment seem so threatening to us?
Addiction to competence
Growth is so important
The reward...
Final thoughts

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