Most people think AI will just make their jobs more efficient.

Christopher Lochhead thinks it's about to make their jobs extinct.

Christopher returns to the show for the third time. The co-creator of Category Pirates and author of Play Bigger believes we're witnessing the end of the knowledge worker era - the 70-year period where getting paid meant applying existing knowledge to solve problems.

AI can now do that better, faster, and cheaper than any human. But he believes this creates the greatest opportunity in human history. The future belongs to what he calls "creator capitalists" - people who use AI and human creativity to build entirely new things of value.

TALKING POINTS:

Native analogue vs native digital humans
The death of knowledge workers
Creator capitalists - how to use AI and human creativity to build new things of value
Discovering your superpower - what people come to you for and how to monetise it
Why creativity got beaten out of you
Building your moat in an AI world

LINKS:

Christopher's LinkedIn

Category Pirates

Play Bigger

The Existing Marketing Trap

High Agency

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Ollie on Work

Ollie's LinkedIn

Ollie on Work newsletter

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Christopher Lochhead - Finding Your Superpower & The Death of Knowledge Workers