In this Omni Talk Retail interview, recorded live from the Consumer Goods Forum Global Summit 2026 in Vienna, Chris Walton sits down with Erika Rodríguez Cuervo, General Manager of Latin America at the Consumer Goods Forum, to explore why one of the most important growth stories in global retail is unfolding far beyond Europe.

Erika discusses how Latin America's rapidly evolving consumer markets are shaping conversations around sustainability, packaging, supply chains, and AI. She also shares how the Consumer Goods Forum is helping companies across the region collaborate on common challenges while adapting global initiatives to local realities.

Key Topics Covered:

• Why Latin America is becoming more important to global retailers and consumer brands

• The Consumer Goods Forum's priorities across the region

• How CGF supports collaboration among companies of all sizes

• Creating practical platforms for sustainability and supply chain innovation

• What the Golden Design Rules are and why they matter

• Advancing plastic circularity across Latin America

• The impact of evolving environmental regulations

• Balancing global frameworks with local market implementation

• How AI could help accelerate innovation in Latin America

• Why adapting technology to local realities is critical for success

Special thanks to the Consumer Goods Forum Global Summit and the CGF Leadership Studio sponsored by Vusion for supporting Omni Talk Retail's coverage in Vienna.

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