In this Omni Talk Retail interview, recorded live from the Consumer Goods Forum Global Summit 2026 in Vienna, Chris Walton sits down with Chen Yiyi, Vice President of Mengniu Group, to discuss how one of China's leading dairy companies is navigating changing consumer expectations, health trends, and digital transformation.

Chen shares how Mengniu has grown into one of China's leading dairy companies, how changing consumer preferences are reshaping the industry, and why the company is investing in nutrition, healthy aging, and functional food products. He also discusses Mengniu's vision for personalized health solutions, the impact of GLP-1 and wellness trends, the role of digital traceability through its "One Product, One QR Code" initiative, and why AI and sustainability will be critical to the future of the global consumer goods industry.

Key Topics Covered:

• The evolution of China's dairy industry

• How Mengniu grew into a leading global dairy company

• Changing consumer attitudes toward dairy in China

• Mengniu's "Drink More, Drink Good, Drink Right" strategy

• Nutrition, healthy aging, and functional food innovation

• The impact of GLP-1 and health-conscious consumers

• Why food companies are becoming health solution providers

• The future of dairy and personalized nutrition

• Mengniu's "One Product, One QR Code" traceability initiative

• Using digital tools to improve transparency and consumer trust

• The role of AI in the future of consumer goods

• Sustainability priorities for global manufacturers

Special thanks to the the CGF Leadership Studio sponsored by Vusion for supporting Omni Talk Retail's coverage in Vienna.

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