Transcript
Host (0:00)
Wayfair has introduced its new AI powered tool, Muse, to inspire and personalize your home shopping experience. According to a Wayfair press release, Muse is designed to give customers an easy way to find inspiration and ideas for their homes by transforming how customers discover, personalize and shop for their dream spaces. Building on the success of Decorify, Wayfair's previous pilot application that allowed customers to select from a few preset styles to see how their space could be transformed, Muse takes it further to provide a trove of inspiration and ideas to build their aspirational home. Didn't expect to see Trove dropped in today's Fast5. Here's how it works. You type in a style or a room you are looking for. It can be as specific as Moody 1920s style living room that's top on my list. Dan. Or as generic as dining room. As you browse the rich AI imagery, you can shop the recommended items in each Muse or add it to a collection to review. Let me try to say that like a normal human being or add it to a collection to revisit later. When you find a Muse that sparks your interest, you can easily explore other Muses and products that share the same vibe. Once you save a Muse, you can then upload a photo of your space to apply the style to any room of your house and voila, you have a fully designed room. Lisa, are you buying or selling Wayfair Muse?
Lisa (1:31)
I'm buying. I think it is a great. Here's what I love it because I think it is a great use of AI with the consumer in mind. Right. I mean the way I thought about it is I stepped back and said who doesn't want to dream? Who doesn't want to be inspired? And I think from a customer service like quality of customer consumer relationship, I think this thing that Wayfair is doing is pretty awesome. Yes. It's going to potentially inspire them to buy on their site. So I do think it has conversion, but it's also just going to help the consumer in general that they can save it and come back to it and it allows the consumer to be somewhat creative themselves. So I'm all for it. I. I'm buying.
Host (2:15)
You are. And are you buying? I think you are Based on.
Dan (2:18)
Oh my God, 100 I love when Lisa was talking.
Host (2:21)
You do? Why?
Dan (2:22)
Super. It's super simple to use. I use it. Yeah, I did. I. I mean I looked up crazy search terms too like coastal Spanish modern and mid Midwest mid century modern and Midwestern coastal. Yeah, I mean it wasn't Always perfect. The results weren't always perfect, but the UX is brilliant. Like, I can just hit. Like, I, you know, I can so search those products. I can put them to my cart right away. But I think that the most brilliant point here, and Lisa hit on this too. They're using AI to just adjust the imagery. They're putting an ocean outside of the window in that setting and changing a few simple things, which is what AI should be used for to make me feel as a consumer. Like, they're personalizing this experience to even the most crazy search terms that I might be putting in here. And they're giving me a way to very easily click and buy. So I think this. I'm super excited. I'm interviewing Fiona Tannet, the CTO at Wayfair at Shop Talk, and I cannot wait to talk to her just about, like, the evolution of this, because it really is quite a step up from what decorify was. And now you're. You're really. It's really focused on inspiration and then providing that ease of use of getting to products. So I love it.