Transcript
A (0:00)
Google has added Gemini to Chrome for all users as it pushes to bolster AI search, according to cnbc. In a blog post on Thursday, Google said it's rolling out Gemini and Chrome to users of Mac and Windows computers in the US as well as to mobile devices. Users will be able to ask Gemini for help understanding the contents of a particular web page, work across tabs, or do more within a single tab, such as schedule a meeting for or search for a YouTube video. Mohit, we're going back to you here. How are you advising the retailers that you're working with to approach generative engine optimization? Are they focusing on one engine? Are they diversifying? What do you recommend?
B (0:43)
Sure. I mean, listen, this is, this is a very evolving space, right? I mean, we all know the traditional search engines have control more than 90% of distribution points as it comes to search, which is happening on the Internet. What is fundamentally changing is instead of consumer searching for it, you are replacing it with AI doing that search for you. Right. So got multiple platforms out there, Gemini being one of them, you know, Perplexity, chatgpt, other important ones. Right. So the question is less about the platform. In my mind, the question is more around how do you tap this opportunity? I think there are probably three key steps to think about that. The one is how do you think about what is your strategy around generative optimization? That kind of starts with thinking about, similar to the back wiring you had in search engine optimization, it's thinking through your platform, your content, and then tying it into different platforms with specific languages and words and metadata there. The second element to this is really finding highly cited publishers and then optimizing your content, because that's where generative AI will pick from and prioritize when they're kind of doing their algorithms and searching through all the content out there. And the third element to that is for most of the people, the question is which platforms will really get adopted and who's going to win in that space. So continue to test and learn and pilot with the promising ones and see where, where this would fall. That's for, I would say, most of the retailers and brands. Now, we all know there are exceptions to this in terms of either Rufus from Amazon or Sparky from Walmart, which again, very different scale. So they're going to kind of invest and build the capability where they can own the consumer as well as the back platform and the engine. So definitely very exciting lot to kind of unpack here. So, you know, the headline is going to be start preparing for it. Right. Test and Learn pilot and be prepared for the future because this is coming really fast.
A (3:24)
Yeah. Chris, are you in alignment with kind of Mohit's suggestion where, you know, it's preparing in general for the future of geo and AI search, or would you be sticking to like, like Google has a real right to win here. We should be focused on there and backing into other, other search engines.