Transcript
Host (0:00)
Foreigning us now for five insightful minutes is Julian Mills, a frequent omnitalk guest and the CEO of Corso. And Julian is here to share with us some of the key lessons he learned from the recent Intelligent Management forum he and Corso just hosted. Julian, it's great to have you back on five insightful minutes. Let's dive straight, straight in. You brought together some of the top minds in retail at this forum. What was the biggest aha moment that came out of the event for you?
Julian Mills (0:35)
We had about 30 SVPs, VPs from 20 of the largest grocers, convenience stores, apparel chains, etc, coming together really to talk about how data and AI can be used to guide and connect the daily work of everyone from the store associate up to the EVP stores. There's a great group. And in terms of the aha moment, I think one retail exec said it best when they said to me, this is kind of retail's iPhone moment in that for ages we've been spending time sending out hundreds of different kind of tasks and comms and walks, et cetera, to stores. It's all been very kind of overwhelming. It's all coming in different channels, et cetera. And the stores hate it. It doesn't move the needle and it can't frankly cost a bunch of money. And actually where we're moving to is having more of an intelligent backbone that is personally prioritizing daily work for everyone in our business.
Chris (1:28)
Julian, you mentioned to us too that one of the other themes that kind of follows along with that is that you're trying to de task the store, dive into that a little bit and what that actually looks like in practice.
Julian Mills (1:39)
I think there's a general sense that retailers push work to stores that may not always be very value adding. Okay, so let me give you four examples. So the first one is retailers send out a bunch of tasks that are just annoying. Yeah, go submit your labor schedule. Well, you know what, I've been doing it every week for the last six months. Okay, I can remember that. Second one is they're sending out stuff that's repetitive through lots of different channels. So one retailer we work with has nine different comms channels for the stores. Guess what? The task might get sent two or three times via different channels. The third one is they're sending out tasks that can't necessarily be done. So one retailer we work with sent out a task saying, please go and set up this pop. And 90% of stores said, yes, we've done that. And then a couple of days later, the vendor Sent an email saying, sorry, we haven't sent you the pop yet. Okay.
Host (2:35)
Oh, wow.
Julian Mills (2:37)
So we're sending up tasks that can't be done, and people are wasting their time ticking off checklists saying, yes, I've done that. And then the fourth thing, and then, Chris, this will resonate, I think, a lot for you, is we're asking people to go and check stuff visually that you can check better using data or using data or potentially computer vision. So dm, go check that these planograms are up to date. Well, guess what? The data can tell you that. So why are you paying someone to walk around and check that? Someone who could much better be spent spending their time coaching the team. Yeah, so I think it's detasking is about trying to get rid of those types of work and to use data and exceptions and AI to basically focus people on the things that I personally, in my role at this particular store, need to do today.
