Transcript
A (0:00)
Speaking of Target, and believe me folks, I'm not done ranting on this yet either. Target yesterday enabled mobile shopping in chatgpt according to Chainstorage and launched just yesterday. The Target app is now connected to ChatGPT and lets users ask for help, search and purchase products using conversational language. Target will offer a complete shopping experience through its app in ChatGPT with the ability to purchase items in a single transaction, multiple items, I should say, in a single transaction, shop fresh food products and select drive up, pick, pickup or shopping fulfillment options. And are you buying or selling Target's feet first foray into chat GPT mobile shopping this holiday season?
B (0:40)
I'm buying and I think I would be no matter which retailer would be making this move. I know I'm going to be called probably a Target apologist for this podcast, but I do think that, that every one of every retailer everywhere needs to be thinking about how they're going to go first into LLM enabled commerce. I think it's important to note that this is still in beta. They just launched it, so we've been playing around with it a little bit. Sure, there's still some things that need to be worked out, but what I think is the biggest news is that Target's actually talking about this. They're talking about it in the industry in ways that we haven't seen Target start or talk about some of the things that they've been deploying in stores or on E commerce in years past. So I think this is not going to hit customers very strongly. It's still very much in the trade media. So I think as they continue to develop this beta version of their large language search, I think that customers will start to see, we'll start to see more adoption from customers. But, but number one, right now I think Target is starting to get out in front of and start to talk about how they're making moves to try to course correct based on the earnings that we just talked about in the last story. So I'm, I'm in for it. I think there's a lot of, of, of development still and I'm just glad that Target's actually getting in and doing something to start to compete with the likes of Amazon and Walmart. But what do you think?
A (2:04)
Wow. Wow. Okay. So did you try it out?
B (2:07)
Yep.
A (2:08)
Yeah. Did you. Do you think it makes your life better?
B (2:12)
I think it, I think that it's. Yes, it will make my life better. Absolutely. I think I'm still trying to figure out all of the modes and methods that you can shop using these LLM search models. I didn't even realize. So for those listening, you know, when you go into ChatGPT, you have the ability on the left hand side to select a GPT. So this is saying, you know, the way that Target's approaching this is that you go into it, you select the target GPT and that's what you're using to help you find and pull together orders. So it's a different method, but I still think that there's a lot of testing that needs to be done to, to figure out how we're going to go about doing this in the right way, that serves the right customers who are using this, this methodology. But you use it too, right?