Transcript
A (0:00)
Foreign let's give a big Omni Talk. Welcome back to AWS's Danele Stropa to hand out this month's Retail Tech Startup of the Month award. Danele is the worldwide technical lead for AWS Partners in Retail at Amazon Web Services, where he drives the technical strategy for AWS Partners in Digital Commerce, Customer Engagement and Generative AI Danelia. It's great to have you back. Without further ado, who is September's Retail Tech Startup of the Month?
B (0:37)
Right. So Chris, this month we are highlighting Tritium. Tritium is a company that's really revolutionizing the product experience and retail media networks for brands and retailers. Right. So there are transforming the way that brands, retailers, they create, they manage, they even monetize on their digital product assets through advanced 3D visualization technology. I think one thing that is quite interesting about what Tritium is doing is the way that they enable brands to create immersive advertising formats that can then be displayed across a variety of digital touch points, from the E commerce sites to retail media network to different form of displays and different sizes as well.
C (1:30)
Denali, what's an example of that that we might see or something that our audience might be a little bit more familiar with?
B (1:39)
Sure. So let's say that you have a travel coming up, you're looking for a new suitcase perhaps. And the ad that you see, instead of just seeing a flat image of that suitcase, you actually see the 3D view of the 3D visualization of that suitcase. You can actually spin it around, you can probably interact with the ad itself, you can open it up and you can actually see experience almost the product itself before getting to that purchase point. Right. So it increased the confidence in the buyers to make that purchase decision and it also provides a better experience throughout the shopping journey.
C (2:32)
Yeah, you definitely have more confidence in that, that piece that you're investing in. What do you think sets 3D apart then from some of the other providers in the space?
B (2:43)
Right, So I think there's a couple of things here. Obviously the impact on retail media and advertising I think is quite important as retailers are looking to grow their retail media network presence. The technology that Raydium provides really enables them to offer these more engaging formats like we just described. Right. And their customers, Tritium's customers are already seeing the results in terms of reducing the cost to create these type of assets, but also in terms of increasing conversion. So a 12% boost in conversion is quite a good result, I would say. Tritium is also the first B Corp. Certified spatial web infrastructure company and this gives them a bit of the edge as well, making them one of the most sustainable option in the market to create this type of assets. So I think that's quite unique and quite important to highlight as well.