Omni Talk Retail Podcast

Episode: Threedium | 🏆 September's Retail Tech Startup of the Month

Date: October 1, 2025
Host: Omni Talk Retail (Chris Walton and Anne Mezzenga)
Guest: Danele Stropa, AWS Worldwide Technical Lead for Retail Partners

Episode Overview

In this episode, Omni Talk Retail welcomes back Danele Stropa from AWS to announce and discuss the Retail Tech Startup of the Month for September: Threedium. The discussion dives deep into how Threedium is transforming retail media and product experiences with advanced 3D visualization, the measurable business outcomes they are achieving, and their notable commitment to sustainability in the tech space. This episode offers insights for retail executives considering 3D technology’s potential impact on conversion, sustainability, and future retail strategies.

Key Discussion Points & Insights

1. Introduction to Threedium and Their 3D Technology

• Threedium’s Core Innovation:
  Enables brands and retailers to create, manage, and monetize digital product assets using advanced 3D visualization.
  • Example: Interactive, rotatable 3D ads of products such as suitcases, providing a tactile sense pre-purchase.
  • Quote:

    “There are transforming the way that brands, retailers, they create, they manage, they even monetize on their digital product assets through advanced 3D visualization technology.”
    — Danele Stropa [00:37]

2. Real-World Applications

• Use Case Example:
  Shoppers can interact with a 3D ad of, for example, a suitcase—spinning it, opening it, and virtually inspecting features—right on e-commerce sites or retail media.
  • Quote:

    “Instead of just seeing a flat image of that suitcase, you actually see the 3D view... You can actually spin it around, you can probably interact with the ad itself, you can open it up... experience almost the product itself before getting to that purchase point.”
    — Danele Stropa [01:39]

3. Business Impact and Results

• Boosting Conversions:
  Threedium’s clients are experiencing a 12% boost in conversion rates thanks to immersive 3D content.
  • Quote:

    “Their customers... are already seeing... a 12% boost in conversion, is quite a good result, I would say.”
    — Danele Stropa [02:43]

• Cost & Efficiency:
  The use of 3D assets reduces the cost and time to create digital product visuals.

4. Differentiators: Sustainability & Certification

• Sustainability Leadership:
  Threedium is the first B Corp Certified spatial web infrastructure company in the market, making them a “sustainable option” for digital asset creation.
  • Quote:

    “Tritium is also the first B Corp. Certified spatial web infrastructure company... gives them a bit of the edge... making them one of the most sustainable option in the market to create this type of assets.”
    — Danele Stropa [02:43]

• Importance of Sustainability in Software:
  Highlights the “hidden” energy consumption of generative AI and digital workloads, making sustainability a vital consideration.
  • Quote:

    “These workloads... consume a lot of power... So working with a company that really keeps that in mind... I think is quite unique and something that again, we all should be taking into account.”
    — Danele Stropa [04:06]

5. Strategic Implications for Retailers

• Beyond Ad Revenue:
  Adoption of 3D technology not only improves conversions but also opens new data-driven insights into customer interaction, potentially informing product development and marketing strategy.
• Market Validation:
  Threedium’s rapid growth is underscored by its selection by Deloitte as one of the top 500 fastest-growing tech companies in EMEA.
  • Quote:

    “Deloitte has selected Tritium as one of the top 500 fastest growing tech companies in EMEA. And so I think that also suggests that they are really well positioned to shape the future of written media and advertising and 3D visualization.”
    — Danele Stropa [05:26]

Notable Quotes & Memorable Moments

• On Interactive Product Experiences:

  “You can actually spin it around, you can probably interact with the ad itself, you can open it up... gives you confidence in the purchase decision.” — Danele [01:39]

• On Sustainability as a Differentiator:

  “I've never even heard of that. Like you said, they're the first ones.” — Host (Chris Walton) [03:56]

• On Industry Recognition:

  “They are really well positioned to shape the future of retail media and advertising and 3D visualization.” — Danele [05:26]

Important Timestamps

• 00:37 — Introduction to Threedium and its 3D technology core offering
• 01:39 — Example of 3D product visualization (interactive suitcase ad)
• 02:43 — 12% conversion boost, cost savings, sustainability credentials
• 04:06 — Discussion on the importance of sustainability in digital workloads
• 05:26 — Strategic value for retailers and industry recognition

Episode Tone

The conversation is engaging, inquisitive, and practical—balancing enthusiasm about cutting-edge technology with a clear-eyed look at what matters to retail execs: business results, sustainability, and future-readiness.

This episode offers a concise yet thorough look at the real-world benefits, differentiators, and strategic considerations of implementing 3D technology in retail, with Threedium standing out as a leader in both innovation and responsible, sustainable growth.