Transcript
A (0:00)
Lululemon is partnering with the NFL to release apparel for all 32 of its teams. According to CNBC, this marks the first time the retailer has offered officially licensed products for the NFL or any of its franchises. The collection, set to launch Tuesday, will include both men's and women's apparel and accessories with NFL team symbols. Some of Lululemon's most notable products, including its steady state men's franchise and women's styles such as the define scuba and align and you might have to tell me what the hell those even are, are all part of the collection. And I'm curious, do you think Lululemon's partnership with the NFL ads or detracts from its brand cachet?
B (0:40)
I, I don't think it, I don't think it detracts from it. I actually don't hate this idea. I think as long as they keep it online, I think if we start to see more penetration in stores, I think that's going to actually be an issue.
A (0:54)
Oh God, I didn't even think about that.
B (0:57)
They've, they've already done this like they, they done this for custom apparel for gyms and corporations. Like they have that arm of the business. So I think yes. Is this a potential growth opportunity in a very lucrative area team where 100%. I think that makes a lot of sense. I also think that, you know, the, the categories that they're talking about here align the men's study. Like these are very commonly purchased products across their portfol. So people know how these products fit on them. They, they're, they're some of their best selling products. And so I think to, you know, as a woman buying any kind of fan gear like this has always been problematic. Yes, they, you know, they're making like a woman's cut jersey or something like that. But it's, it's very limiting in the types of materials that you can use and really how the fit is. So as somebody who knows that I really like the fit of the align leggings or tank tops or whatever it might be, I like that. I know with a good degree of certainty that when I order this for my team, you know, this align top with my team logo on it, that it's going to fit and I'm going to like the way it feels and the materials. And the same goes for men's I would assume too, you know, given, given their, their popularity with that particular line. But what I'm actually surprised that they to see here is that they didn't go for the college teams first Like, NFL is fine, but I think given the, the demographics that are interested and that are purchasing and are like at the top of Lululemon's customer funnel right now, I think that doing this for more college athletics would bet would have been better than starting right away with NFL teams. But you've already hinted you're not a fan, so what, what should we all know about this, this Lululemon move?