Mushrooms. Manifestation. A brand changing the game.

Meet Zain Peer, cofounder of London Nootropics, one of the breakout names in functional health right now. Their adaptogenic coffee blends have taken the wellness space by storm, helping people ditch the jitters, clear brain fog, and tap into something better than burnout.

They have gone from kitchen counter experiments to a seven figure brand, featured on BBC Dragons’ Den, backed by major health voices, and supported by a growing wave of customers who are tired of being sold nonsense in shiny packaging.

But this conversation is not just about what they built, it is about everything they uncovered along the way.

We go there.

Behind the scenes of the supplement industry. The dangerous loopholes in regulation. The brands selling junk science under the label of wellness. And the question nobody wants to answer, if these ingredients are so effective, why are so many people trying to shut them down?

We also talk about the magic in the mess. The chaos of Covid. The timing they could not have planned. The moment Chris Evans shouted about them live on air. And the Dragons’ Den offer they walked away from without blinking.

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Key moments include:

✔ What adaptogens really do to the body and why the quality matters more than people think

✔ How suppressed emotion might be linked to illness and what happens when you finally face it

✔ The science, the woo, and where it all overlaps

✔ Synchronicity, instinct, and the surreal moments that kept pointing them forward

✔ Why so much of what we are told about health is still built on broken systems

This one is bold. It is unfiltered. And it goes far beyond coffee.

If you care about your body, your energy, your focus, your health, and if you have ever had the sense that there is more going on than we are being told, this episode is for you.

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Connect & Follow

Follow Ellie McKay:

🔗 Instagram: https://www.instagram.com/ellie_mckay_official/?hl=en-gb

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Follow Zain Peer:

🔗 Website: https://londonnootropics.com

🔗 Instagram: https://www.instagram.com/inzainagram/?hl=en

🔗 Instagram: https://www.instagram.com/london.nootropics/?hl=en

🔗 LinkedIn: https://www.linkedin.com/in/zainpeer/?originalSubdomain=uk