Podcast
On Brand, Off Script
Hosted by Cath Quiambao and Paige Weber · ENGLISH
On Brand, Off Script podcast is a bite size monthly podcast filled with actionable insights about branding, content and email. Hosted by Paige Weber, CEO of ShineThru Branding and Cath Quiambao, Marketing and Operations Manager.
2episodes
Episodes
Newest firstAll episodes
Inside ShineThru's Branding Workshop: How Founders Find Their Voice
Sep 2000:26:01Tap to summarizeEver wonder what really goes into building a brand that feels authentic not just looks good? In this episode of On Brand, Off Script, Cath Quiambao and ShineThru CEO & Creative Director Paige Weber pull back the curtain on their actual Brand Strategy Workshop, the very first step they take with every client.Inside, you’ll hear:Brand Mythbusters: Rapid-fire truths and misconceptions (Do fonts matter? Can a strong brand save a bad product?).The Process Unpacked: From clarifying your story to defining your audience, messaging, and design vision, we walk through each stage of the workshop like you’re in the room with us.Aha Moments: The surprising mindset shifts founders have when they finally put words (and visuals) to who they are.Whether you’re a founder who’s been winging it, or a marketer looking to sharpen your toolkit, this episode will give you a framework for building a brand that’s more than surface-level — one that actually connects.
Transcribe →Is Your Brand Truly Authentic?
Sep 2000:21:19Tap to summarizeWelcome to the On Brand, Off Script podcast! In this premiere episode, we’re diving into the real meaning of brand authenticity. Join Cath Quiambao and Shine Thru founder Paige Weber as they share:Why 86% of consumers care about authenticityWhat it really means to show up as an authentic brandA masterclass example from Patagonia00:00 Introduction to Brand Authenticity03:22 Defining Brand Authenticity08:09 The Role of Influencers in Branding10:47 Case Study: Patagonia's Authenticity17:03 Shine Thru's Commitment to Authenticity19:30 Actionable Insights for BrandsTune in for real talk, real stories, and real branding advice.
Transcribe →