Podcast
On Record PR
Hosted by Gina Rubel · EN
Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.
29episodes
Episodes
Newest firstAll episodes
The Three Issues Defining the Legal Market Today
Feb 1700:23:19Tap to summarizeGina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to clients unbundling spend and demanding proof of innovation, this conversation offers law firm leaders a practical lens for 2026 decision-making.
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How to Communicate a Law Firm Merger to Build Trust
Feb 200:28:15Tap to summarizeOne of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger communications have become a core leadership responsibility, shaping trust, talent retention, and client confidence long before a deal is ever announced.
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Why Newswires Matter More in the Age of Generative AI
Jan 2000:21:36Tap to summarizeAs generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted, high-domain sources influence generative engine results, why consistent presence matters more than clicks, and how law firms can future-proof visibility by feeding machines the right information.
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What Comes Next for Law Firm Leaders in 2026
Jan 500:20:50Tap to summarizeAs firms enter 2026, many of last year's pressures haven't disappeared—they've intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are already grappling with: flexibility that must translate into action, talent shifts reshaping culture, and AI's growing impact on pricing, leadership, and client trust. This is a conversation about priorities, not predictions—and the cost of standing still.
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5 PR Trends Law Firm Leaders Must Navigate in 2026
Dec 800:28:05Tap to summarizeGina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.
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Replay: The Role of General Counsel in Times of Crisis
Dec 100:44:44Tap to summarizeIn this episode of On Record PR, Gina Rubel goes on record with Maria Feeley, the Chief Legal Officer of Washington and Lee University, to discuss the important role of the general counsel in times of crisis and GC's expectations of outside counsel.
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How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
Nov 2400:13:34Tap to summarizeDirector of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.
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Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law
Nov 1700:50:32Tap to summarizeTo mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.
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Redefining Value: What Today’s Legal Buyers Want
Apr 7, 202500:28:12Tap to summarizeGina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive. They also tackle the "million-dollar problem" of associate attrition, the strategic use of data for DEI and talent development, and the importance of including business professionals in client-facing conversations. Grounded in the realities of today’s legal and political climate, this episode challenges firms to rethink the business of law with courage, creativity, and client-centricity.
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The Impact of Executive Orders on Law Firm Reputation and Client Trust
Mar 31, 202500:26:06Tap to summarizeIn this episode, Gina Rubel and Jennifer Carr reflect on their experiences at Legalweek and discuss the evolving implications of recent executive orders targeting law firms. The conversation covers the controversy surrounding decisions made by major firms and the broader legal industry’s response.
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