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Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, joined the show to discuss the marketing heavyweight battle of the century — performance marketing vs. branding. Gross has been a persistent and vocal advocate for branding, arguing that CMOs and senior marketers must do a better job of selling the strategy to the C-suite. On this episode, she and host Mike Berberich discussed the origins of how branding and performance marketing have become pitted against one another, how senior marketers can better sell brand investments to executives, and tips for how to more accurately measure branding efforts.

On “This Week in ANA Magazine,” Matthew Schwartz joined the show to share a story on Europe’s Accessibility Act, which is set to take effect later this year, impact global brands, and could serve as a bellwether for future regulations in the U.S.

Mike and show producer Ryan Dinger also discussed why they think Super Bowl advertising has lost the plot.

The Performance Marketing Fallacy with Maggie Gross

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