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Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business. The duo covered how small business marketing strategies have evolved in the digital age, the consequences of over-indexing on social media, the perils of striving for instant gratification, and how artificial intelligence fits into small- and medium-sized business building.

On “This week in ANA Magazine,” editor Matthew Schwartz highlighted a new article on the history of brand spokescharacters and how these lovable personalities might provide unrealized benefits for B2B brands, sharing some examples of brands who have already deployed them with success.

To learn more about the ANA’s lineup of stellar national industry conferences, visit www.ana.net/conferences.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.