Podcast Summary: On the Bus with Troy Vollhoffer
Episode: "From the Merch Stand to the Stage with Cole Swindell"
Date: October 2, 2025
Host: Troy Vollhoffer (B)
Guest: Cole Swindell (A)
Episode Overview
This episode of "On the Bus with Troy Vollhoffer" features a candid and celebratory interview with Cole Swindell. Swindell shares his journey from humble beginnings selling merch for Luke Bryan to writing his own #1 hits and, ultimately, headlining major festival stages. The conversation offers behind-the-scenes insight into the festival scene, the songwriting culture of Nashville, the importance of mentorship, and Swindell's deeply personal fifth studio album, "Spanish Moss." The episode resonates with both humor and heart, punctuated by Swindell’s anecdotes, reflections on loss, and excitement for the next chapter—both as a touring artist and soon-to-be father.
Key Discussion Points and Insights
Cole’s Early Career: Georgia Roots to Nashville ([01:37]–[04:14])
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Roots in Georgia:
- Cole discusses being born in Savannah, later moving to Albany, and finding his footing musically by performing in college bars.
- “I went to college near Savannah, Georgia Southern University. Started playing the bars there. That's really where I got my start to singing in bars, singing out in public.” ([01:38])
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Earning a Live Audience:
- Recalls performing for bar tabs and small crowds, stressing the necessity of winning over a tough audience and valuing every fan.
- “Knowing that, man, every crowd, you just...you don't know what to expect. And it makes you appreciate every single fan you have or people that are gonna spend their money or even time to come and watch you play.” ([02:23])
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Meeting Luke Bryan:
- Swindell met Luke Bryan through their fraternity; Luke was instrumental in sparking his interest in songwriting.
- “Luke Bryan’s here, changing his guitar strings… he plays a song that he has written, and I just remember being like, you wrote that...I have to get into this songwriting thing.” ([03:05])
From Merch to Music: Starting in the Industry ([03:39]–[05:53])
First Big Break: Songwriting Hits ([08:07]–[09:43])
Life as an Artist: From Songwriter to Entertainer ([10:06]–[11:56])
Mentorship and Influences ([11:56]–[13:53])
New Chapter: "Spanish Moss," Fatherhood, and Touring ([14:30]–[16:00])
The Importance of Songwriters & The Nashville Connection ([16:25]–[17:20])
Notable Quotes & Memorable Moments
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On What Inspires Artists:
- “Anybody out there that's ever heard a song of mine or that made them want to write a song, if that's just one person, I mean, that's what got me started.” — Cole Swindell ([00:06])
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From the Merch Stand to the Spotlight:
- “Going from selling his T-shirts to writing the number one song for him is pretty, pretty cool.” — Cole Swindell ([00:14], [08:09])
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Songwriting as a Calling:
- “It makes you appreciate every single fan you have or people that are gonna spend their money or even time to come and hang out and watch you play.” — Cole Swindell ([02:23])
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Community in Country Music:
- “Country music's just...I mean, it's like a family. I really think the fans, the artists, the people in the business, everybody, man, it. It takes everybody.” — Cole Swindell ([11:31])
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On Losing His Father and Writing Through Grief:
- “That's the song I wish I'd never had to write. But then the more you think about that, I think songs like that are why we really love country music anyway.” — Cole Swindell ([13:54])
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Giving Back:
- “In our business, that's how you say thank you. You pass it on...If I can bring people I love what they're doing out to put them in front of my fans for a little bit...that makes me more proud than anything.” — Cole Swindell ([15:22])
Timestamps for Key Segments
- Cole’s Early Life & Start in Bars: [01:37]–[02:23]
- Meeting Luke Bryan & First Songwriting Spark: [03:05]–[03:39]
- Transition From Merch to Songwriting: [03:39]–[04:14]
- Songwriting Culture in Nashville: [04:45]–[05:53]
- First Big Songwriting Hits: [08:07]–[09:43]
- Transition from Songwriter to Artist: [10:06]–[11:56]
- Mentorship, Influences, and "You Should Be Here": [11:56]–[13:53]
- New Album, Fatherhood, Tour: [14:30]–[16:00]
- Supporting Emerging Songwriters: [16:00]–[17:20]
Tone and Final Impressions
Warm, generous, and humble, Cole Swindell expresses deep gratitude for every rung of the ladder—audiences large and small, mentors, co-writers, and those who believed in him before the big breaks. Troy Vollhoffer fosters a relaxed, storytelling atmosphere, eliciting reflections that highlight both the challenges and rewards of a career in country music.
Swindell’s message is clear: stay connected, give back, and honor the work and craft of songwriters as much as the performer on stage. For anyone interested in the real Nashville grind, this episode delivers both authenticity and inspiration.