Podcast
ON THE MOVE: Transportation Sales & Marketing Success Stories
Hosted by Jennifer Karpus-Romain · EN
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
23episodes
Episodes
Newest firstAll episodes
Why Benchmarking Matters More Than Ever
3w ago00:34:11Tap to summarizeSend us a message!In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 2026 Sales & Marketing Benchmark Study, Sarah shares why industry data matters, what organizations can learn from comparing performance against peers, and the trends shaping the future of transportation marketing and business development. The conversation also explores lessons from Sarah's work with executive leadership teams, insights from her ELEVATE company leader session, and practical advice for organizations seeking sustainable growth.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Ask a Lawyer Live: The Supreme Court Ruling Reshaping Freight
4w ago00:37:03Tap to summarizeSend us a message!The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means.This is your chance to ask a transportation attorney directly.In this live episode of On the Move, Matthew Leffler, The Armchair Attorney, joins us to walk through the ruling and answer your questions in real time. What does this mean for how you qualify carriers? How should you be talking to customers right now? What should your team be preparing for? Bring what's been on your mind.We'll also explore the broader implications across risk, reputation, operations, and customer communication, because this ruling touches more than just legal teams.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Beyond the Loss: How Cargo Theft Impacts Trust, Revenue, and Customer Relationships
Jun 300:30:24Tap to summarizeSend us a message!Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and Marketing Officer at Jarrett, to discuss how transportation and logistics companies can navigate the growing impact of cargo theft beyond the immediate financial loss.Matt shares insights from his nearly two decades in logistics leadership, including how customer expectations have evolved, why communication during disruptions matters more than ever, and what sales and marketing professionals can do to help protect customer relationships when things go wrong. The conversation also explores lessons from Matt’s career journey, the importance of aligning sales and marketing around the customer experience, and a preview of the key takeaways attendees can expect from his ELEVATE session, Beyond the Loss: How Cargo Theft Impacts Brand Trust, Customer Experience and Revenue.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Transcribe →What Makes ELEVATE Different?
May 2800:59:26Tap to summarizeSend us a message!In this special live episode of TMSA’s On the Move, Jennifer Karpus-Romain previews this year’s ELEVATE Conference, coming up quickly June 7–9 in Denver, Colorado. Don't miss out on your chance to attend, there’s still time to register. Joined by special guests and industry voices, Jennifer explores what attendees can expect from one of transportation and logistics’ most anticipated events, from networking opportunities and breakout conversations to emerging trends shaping sales, marketing, and business development across the industry. The episode also shares practical advice on how to engage more intentionally at the conference, maximize connections, and make the most of the ELEVATE experience. Whether you’re attending for the first time or returning as a veteran attendee, this live preview offers an inside look at the energy, conversations, and community waiting in Denver.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Building Better Carrier Relationships Through Marketing, Trust, and Visibility with Clara Flaherty
May 2000:39:20Tap to summarizeSend us a message!In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at CarrierSource to strengthen relationships between carriers and the companies they work with. Clara shares insights into brand trust, reputation, and visibility in the logistics space, along with how authentic community involvement can create unexpected professional growth opportunities. The conversation also explores Clara’s journey from past ELEVATE breakout speaker to this year’s mainstage lineup and what she’s most excited to bring to the stage in DenverCheck out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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How Revenova is Investing in Community, Marketing Growth, and Industry Connection
May 1300:32:05Tap to summarizeSend us a message!In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industry engagement, and why community matters in transportation and logistics. Lorieanne shares her journey from supporting TMSA as a volunteer in a previous role to finally attending ELEVATE last year, and how that experience strengthened both her personal connection to the industry and Revenova’s continued investment in the TMSA community. The conversation explores evolving marketing trends, the value of relationship-driven networking, and what companies gain by showing up consistently and authentically within the transportation and logistics space.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From Awareness to Action: How the Transportation Industry is Fighting Human Trafficking
May 600:32:45Tap to summarizeSend us a message!In this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human trafficking.Recorded just after Sexual Assault Awareness Month, this conversation reflects on the momentum built across April and how awareness efforts are translating into real-world action. Laura shares how TAT is equipping drivers, carriers, and industry partners with the tools to recognize and report trafficking, and the tangible impact those efforts are having on victims across the country.The conversation also looks ahead to TMSA ELEVATE, where TAT will be featured as part of the Community Hub, giving attendees a chance to engage directly in meaningful, purpose-driven work.This episode is a powerful reminder that awareness is just the starting point, and that this industry has the ability to drive real change.Download the TAT App.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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When AI Gets Pricing Right: Building Trust Through Data Integrity with Carly Gunby
Apr 2900:30:29Tap to summarizeSend us a message!In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. With more than a decade of experience in transportation and logistics, Carly offers a preview of how privacy-preserving, custom AI cost models are helping freight brokerages price more accurately and operate more efficiently. Rather than relying on aggregated market data, her approach focuses on validating and training models using each broker’s own shipment history to address common distortions like seasonal bias, carrier skew, and volume imbalances. Carly shares insights into the business challenges this innovation solves and the impact it can have on margin performance and RFP efficiency, while saving the full workflow and demonstration for her live keynote at ELEVATE. offers a practical look at what’s really being said, and why it matters more than you think.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Two Years In: Leadership Reflections and What’s Next with Beth Malik
Apr 2200:25:03Tap to summarizeSend us a message!On the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.In this milestone episode, Beth reflects on how both the industry and TMSA have evolved, what feels most important right now from a leadership perspective, and why the shift to role-based education Tracks marks a meaningful step forward for members.As she prepares to transition from President to Chair at TMSA ELEVATE this June, Beth shares what she’s most proud of from her presidency and where she sees opportunity for continued impact. It’s a grounded, forward-looking conversation on leadership, growth, and what’s next for TMSA.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From Visibility to Authority: Rethinking Growth in the AI Era
Apr 1500:37:22Tap to summarizeSend us a message!Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing.In this episode, Kameel Gaines, Founder of Atlas AI Growth & Marketing Agency and a finalist for TMSA’s AI & Technology Showdown keynote, shares how her perspective has evolved from traditional marketing execution to building true authority in the AI era. We explore what’s shifting beneath the surface, where companies may be misaligned, and how leaders should start thinking differently about positioning and growth moving forward.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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