Podcast
ON THE MOVE: Transportation Sales & Marketing Success Stories
Hosted by Jennifer Karpus-Romain · EN
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
19episodes
Episodes
Newest firstAll episodes
Building Better Carrier Relationships Through Marketing, Trust, and Visibility with Clara Flaherty
6d ago00:39:20Tap to summarizeIn this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at CarrierSource to strengthen relationships between carriers and the companies they work with. Clara shares insights into brand trust, reputation, and visibility in the logistics space, along with how authentic community involvement can create unexpected professional growth opportunities. The conversation also explores Clara’s journey from past ELEVATE breakout speaker to this year’s mainstage lineup and what she’s most excited to bring to the stage in DenverCheck out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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How Revenova is Investing in Community, Marketing Growth, and Industry Connection
2w ago00:32:05Tap to summarizeIn this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industry engagement, and why community matters in transportation and logistics. Lorieanne shares her journey from supporting TMSA as a volunteer in a previous role to finally attending ELEVATE last year, and how that experience strengthened both her personal connection to the industry and Revenova’s continued investment in the TMSA community. The conversation explores evolving marketing trends, the value of relationship-driven networking, and what companies gain by showing up consistently and authentically within the transportation and logistics space.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From Awareness to Action: How the Transportation Industry is Fighting Human Trafficking
3w ago00:32:45Tap to summarizeIn this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human trafficking.Recorded just after Sexual Assault Awareness Month, this conversation reflects on the momentum built across April and how awareness efforts are translating into real-world action. Laura shares how TAT is equipping drivers, carriers, and industry partners with the tools to recognize and report trafficking, and the tangible impact those efforts are having on victims across the country.The conversation also looks ahead to TMSA ELEVATE, where TAT will be featured as part of the Community Hub, giving attendees a chance to engage directly in meaningful, purpose-driven work.This episode is a powerful reminder that awareness is just the starting point, and that this industry has the ability to drive real change.Download the TAT App.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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When AI Gets Pricing Right: Building Trust Through Data Integrity with Carly Gunby
4w ago00:30:29Tap to summarizeIn this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. With more than a decade of experience in transportation and logistics, Carly offers a preview of how privacy-preserving, custom AI cost models are helping freight brokerages price more accurately and operate more efficiently. Rather than relying on aggregated market data, her approach focuses on validating and training models using each broker’s own shipment history to address common distortions like seasonal bias, carrier skew, and volume imbalances. Carly shares insights into the business challenges this innovation solves and the impact it can have on margin performance and RFP efficiency, while saving the full workflow and demonstration for her live keynote at ELEVATE. offers a practical look at what’s really being said, and why it matters more than you think.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Two Years In: Leadership Reflections and What’s Next with Beth Malik
Apr 2200:25:03Tap to summarizeOn the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.In this milestone episode, Beth reflects on how both the industry and TMSA have evolved, what feels most important right now from a leadership perspective, and why the shift to role-based education Tracks marks a meaningful step forward for members.As she prepares to transition from President to Chair at TMSA ELEVATE this June, Beth shares what she’s most proud of from her presidency and where she sees opportunity for continued impact. It’s a grounded, forward-looking conversation on leadership, growth, and what’s next for TMSA.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From Visibility to Authority: Rethinking Growth in the AI Era
Apr 1500:37:22Tap to summarizeMost logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing.In this episode, Kameel Gaines, Founder of Atlas AI Growth & Marketing Agency and a finalist for TMSA’s AI & Technology Showdown keynote, shares how her perspective has evolved from traditional marketing execution to building true authority in the AI era. We explore what’s shifting beneath the surface, where companies may be misaligned, and how leaders should start thinking differently about positioning and growth moving forward.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From 100 Workflows to 12: A CRM Reset with Bryan Ossa
Apr 100:35:51Tap to summarizeJen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Bryan shares the story behind a CRM transformation for a transportation brokerage managing more than 1,000 shipments per month. Faced with notification overload, duplicate records, and conflicting automation, the company was struggling to keep track of customer requests and was close to abandoning its CRM altogether.In this episode, Jen and Bryan explore the operational realities behind CRM success, why over-engineering automation can create more problems than it solves, and what it takes to turn a system teams avoid into one they actually rely on.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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How B2B Buying Is Changing in Supply Chain and Logistics with Brian Ceraolo
Mar 2500:34:17Tap to summarizeJen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing teams across supply chain, logistics, material handling, robotics, and engineering to compare their strategies with industry peers.The conversation also explores findings from Peerless’ recent Buyer’s Journey study, which revealed a significant generational shift in how B2B buyers research, evaluate, and make purchasing decisions.Jen and Brian discuss what the data shows, what marketing teams may be getting wrong, and how companies in logistics and supply chain can better align their strategies with the expectations of today’s buyers.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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From Three Weeks to 45 Minutes: AI at JAXPORT with Jeff Price
Mar 1800:28:54Tap to summarizeJen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Jeff shares how his team is using AI to turn complex maritime trade data into actionable sales intelligence and how a newly developed “digital worker” is helping their marketing team accelerate research, reporting, and content creation without increasing headcount. With more than 20 years of maritime industry experience combined with hands-on AI development, Jeff offers a practical look at how emerging technology can help sales and marketing teams move faster and work smarter.In this conversation, Jen and Jeff discuss the real-world challenges that led to these tools, the measurable results already being seen at JAXPORT, and what attendees can expect when he takes the stage at the AI & Tech Showdown at TMSA ELEVATE.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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Designing the Future Workforce with Lindsey Trent
Mar 1100:33:24Tap to summarizeJen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why creating clear entry points for students and early-career professionals is more important than ever.The conversation also highlights the growing partnership between TMSA and Next Generation in Trucking through the Future Forward Volunteer Program at TMSA ELEVATE, an initiative designed to bring supply chain students into the conference experience through hands-on involvement, networking, and exposure to the industry. With applications currently open, this episode gives listeners a behind-the-scenes look at why the program exists, who it’s for, and the impact it can have on both volunteers and companies investing in the next generation of talent.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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