I just got back from three days in Atlanta with some of the most impressive people in the online business space, and I am still processing all of it.

We're talking New York Times bestselling authors, YouTubers with millions of subscribers, book agents and editors, SaaS founders, and high-level consultants serving Fortune 100 companies. All 40 of us crammed into rooms, hot seats, and late-night fire pit hangs for what turned into one of the most valuable professional (and personal) experiences I've had in years.

I walked away with pages of notes on pricing psychology, LinkedIn strategy, storytelling, community building, and what it really takes to write and sell a book. But honestly? The biggest thing I took away wasn't a tactic at all. It was the realization that even after building a multi-seven-figure business, giving keynotes, and writing a book, I still don't fully believe in myself or what's possible for me.

And it turns out? Neither does pretty much everyone else in that room. So I figured I'd bring all of it back to you.

In this episode, you'll hear…

The pricing psychology tip from a master business consultant that will make you rethink every number on your sales page
Why the words "fee" and "costs" are quietly working against your sales (and what to say instead)
The LinkedIn profile mistakes almost everyone makes and the simple fixes that actually drive traffic to your business
What spending three days with NYT bestselling authors taught me about the realities of publishing, book deals, and where authors actually make their money
Why the most successful people in the room still felt like they didn't belong there, and what that means for you
The honest truth about AI that nobody in the online space seems willing to say out loud
Why going deep in one community beats trying to be everywhere at once

Click here to find the full show notes and transcript for this episode.

EPISODE RESOURCES:

Grab Sam's book When I Start My Business, I'll Be Happy and join the Live Book Club Call (purchase book by April 29th to get your invite)
Jo Franco's travel show
Craft + Commerce Conference
Sam's episode on The Nathan Barry Show
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DISCLAIMER

286. I Went to an Invite-Only Mastermind. Here's Everything I Learned