Episode Summary

In this episode of OnBase, host Chris Moody sits down with Abhishek Damani to discuss the critical role of aligning sales performance metrics with broader business goals. They explore why traditional sales metrics sometimes fall short and how companies can define KPIs that reflect strategic priorities.

Abhishek also shares his structured four-step approach for identifying and tracking performance indicators, along with insights into how AI is transforming sales processes. Whether you’re a revenue leader, a sales manager, or a marketer looking to bridge the gap with sales teams, this episode is packed with practical takeaways on driving efficiency and improving business impact.

About the Guest

Abhishek Damani leads sales enablement for Industrial markets business at Cummins Inc., where he’s responsible for driving sales functional excellence by implementing tools and creating resources, training, and KPIs to improve sales teams’ productivity.

Cummins Inc. is a global power solutions leader helping its customers successfully navigate the energy transition with its broad portfolio of products. The products range from advanced diesel, natural gas, electric, and hybrid powertrains and powertrain-related components. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 75,500 people committed to powering a more prosperous world.

Connect with Abhishek Damani

Key Takeaways

- Aligning Sales KPIs with Business Goals is Crucial:Measuring only revenue growth can create misalignment with broader company objectives like profitability or market expansion. Sales teams must tailor their KPIs to reflect business priorities.

- Traditional Sales Metrics Have Blind Spots:While win rate and sales velocity are important, they fail to capture long-term trends like customer sustainability goals, industry shifts, and regional sales discrepancies.

- Four Steps to Defining Impactful KPIs:

Understand strategic and operational business goals.
Identify KPIs that track progress toward those goals.
Determine how sales contributes to those metrics and what data is required.
Measure progress and drive accountability.

- AI is Enhancing Sales Processes:From summarizing meeting notes to tracking customer engagement and automating administrative tasks like expense reporting, AI is freeing up valuable time for sales teams.

- Bridging Sales and Marketing with Data:Cummins uses a structured business planning process to ensure sales forecasts align with market trends, breaking silos between sales, marketing, and engineering teams.

Quotes

"If KPIs don’t align with company goals, everyone gets frustrated. Sales meets their numbers, but leadership still isn't happy."

Tech Recommendations

-reMarkable Paper Tablet – A digital notebook for handwritten notes and organization.

- AI-Powered Meeting Note Summarizers – Automating administrative tasks like note-taking and action item tracking.

Recommended Resource

Books:

-How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg.

-The First 90 Days by Michael Watkins.

Podcast:

-Everyday AI Podcast by Jordan Wilson.

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Ep. 513 | The Real Sales KPIs That Drive Business Success

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