In this episode of One Day with Jon Bier, Jon sits with Ryan Duey, the trailblazing co-founder and co-CEO of Plunge, a pioneering company in the realm of ice bathing and cold plunging.

Listen in as Ryan breaks down the unprecedented success of Plunge, which made $80 million in revenue in just three years, in an industry that barely existed a few years ago. He talks about the importance of social media, strategic targeting of influencers, and the research that goes into the creation of a high-quality, affordable product.

Ryan Duey was born and raised in Northern California. Ryan had what he calls his “greatest gift”: a head-on motorcycle accident in Thailand. This near death experience catapulted Ryan into a journey of self-inquiry, leading him to the jungles of the Amazon, the inside of a float tank, and a commitment to entrepreneurship in the Health and Wellness industry. Today, Ryan and his business confidante Mike Garrett joined forces to create Plunge. Their mission is to make cold plunging as common as coffee.

Powerful Quotes by Ryan

"Our big value prop with Plunge is getting the best ROI on your time."

"What makes a company stand out is how interesting they are."

Key Highlights

· From maintaining a highly competitive price point to killing it in the SEO department to a locally-manufactured product, Plunge has been able to beat out all of its other competitors, including those who have been in business much longer.

· The advantage of cold plunges over infrared saunas comes down to time. It takes significantly longer to reap the benefits from sitting in a sauna compared to what you can get from a cold plunge in just a few minutes.

· Ryan was never motivated by money, but now that he has found success, he loves the newfound freedom that money gives him. He opts for a minimalist lifestyle that allows him to do whatever he wants without having to worry about paying the bills. Money, to him, should never be the focus, but at the same time, don’t take for granted the opportunities you unlock for yourself when you build wealth.

Connect with Ryan Duey

Instagram: @ryanaduey

Connect with Jon Bier

Instagram: @jonbier13

Twitter: @jonbier13