
Hosted by One Knight in Product · EN

Shobhit Chugh is a former Google PM who now helps product managers build their own brand, habits, confidence and career with Intentional Product Manager, and he also runs his own podcast of the same name. Shobhit's hot take? That too many product managers think that their work will speak for itself but, if they want to get ahead, they should start relentlessly promoting themselves; both inside and outside of the company they work for. Find Shobhit on LinkedIn: https://www.linkedin.com/in/shobhitchugh/. Check out Intentional Product Manager: https://www.intentionalproductmanager.com/ Check out my appearance on The Intentional Product Manager podcast: https://www.buzzsprout.com/2399157/episodes/16218073-fractional-product-management-with-jason-knight

Valeria Stromtsova is a Product Manager who traded fintech for sustainability and now works at Treeapp, helping plant trees where they're needed the most. Valeria's hot take? That product managers need to take the lead in creating a sustainable future, making sure they make a difference by considering the impact of their product decisions on their users, their stakeholders... and the planet we live on. Find Valeria on LinkedIn: https://www.linkedin.com/in/lerastromtsova/.

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on 🙂 About this Episode In this episode, I speak with Bhavesh Vaghela, Chief Product & Technology Officer at London Marathon Events. Bhavesh started out working as an engineer at HP before a rich career journey through Barclays, TSB, Callsign and Collinson, before moving into the CPTO role at London Marathon Events. We cover a lot, including: What London Marathon Events actually does beyond race day, and how it drives physical activity across society How London Marathon Events approaches Product in a hybrid digital/physical world, and why product goes far beyond apps and websites Balancing a seamless B2C customer experience with the hard technical demands of world-class live events What it means for Product and Technology planning when the date can't slip, and getting it wrong could ruin a world record attempt Balancing the CPO and CTO hats: how combining Product and Technology under one role can drive alignment and delivery in the right type of organisation Product Management at London Marathon Events: a small team of unflappable, smart people driving high impact with strong purpose Why domain expertise matters, but curiosity matters more, and what to do when everyone has an opinion about your product The importance of building a culture of learning through experimentation, humility, air cover and making it ok to fail Why now is a brilliant time to join London Marathon Events: purpose, opportunity, and the irresistible rise of running Check out London Marathon Events Check out London Marathon Events' website: https://www.londonmarathonevents.co.uk/, or their careers page: https://www.londonmarathonevents.co.uk/london-marathon-events/careers. Connect with Bhavesh You can connect with Bhavesh on LinkedIn: https://www.linkedin.com/in/bhaveshvaghela/.

Leah Tharin is a product leader, content creator, advisor and startup founder. Leah is now reinventing weather forecasting with Jua and is a well-known advocate for product-led growth. We went deep into her content creation process, how to work out if product-led growth is for you, and some of the steps you might take to get started. A message from this episode's sponsor - My Mentor Path This episode is sponsored by My Mentor Path. I'm a passionate advocate for mentoring and believe it to be one of the highest-leverage activities you can undertake to get ahead in your career. I try to do my part but am but one man, so I helped set up this FREE mentoring community to try to help out at scale. Sign up now as a mentor, a mentee, or both! Episode highlights: 1. Product-Led Growth is all about "Show, don't Tell" It's not necessarily a free trial/freemium, but it's more important than ever to let people understand the value they're getting from your product rather than hiding behind (possibly auto-generated!) marketing content. 2. Product-led growth does not replace sales-led growth PLG just addresses a different segment in a better way than sales-led. For bigger deals, you still need a sales team, but product-led sales mean getting better quality leads by demonstrating the value upfront. 3. Product-led growth might not be for you... yet There are some segments where PLG might not make sense. If people don't know they have the problem you solve, if they won't proactively search you out or recommend you or if your solution is super-innovative, maybe try PLG later. 4. Ignore the "product" word - this is a company initiative The product management team doesn't own PLG. The whole organisation needs to align around what "success" looks like for a customer and optimise all incentives towards achieving that. 5. You need to objectively measure team success People can't just rely on "product sense" to tell if they're being successful with PLG. Product organisations need to have good quantitative data & measure product satisfaction. Data should be tracked per team, not per user. Contact Leah You can connect with Leah on LinkedIn, on Twitter, or check out all of her lovely content on Leah’s ProducTea.